Program Overview

Customer Acquisition and Sales Training Program

Program Overview

The Customer Acquisition and Sales Training program is designed to cover the science, methodology, and strategy behind customer acquisition and prospecting. The program reviews the importance of implementing a sales process, explores proven prospecting and cold-calling techniques, and breaks down effective and ineffective email approaches.

Program Details

• The program includes a hands-on session where audience members write and submit their own prospecting emails based on the techniques presented.
• Volunteers are selected to showcase their work.
• The program was originally presented in Fall/Winter 2020.

Institution

The program is associated with Toronto Metropolitan University, located at 350 Victoria Street, Toronto, ON M5B 2K3.