Program Overview

Bachelor of Sport Management (BSM) Program

The Bachelor of Sport Management (BSM) program is designed to equip graduates with comprehensive knowledge and competencies in the sports business industry. The program focuses on developing a broad range of skills, including business and sport business knowledge, analytical skills, critical thinking, and professional skills.

Program Goals and Learning Objectives

The program aims to produce graduates who possess competencies in the following areas:

• Sports Business Industry Knowledge: Graduates will demonstrate an understanding of broad sports business knowledge across disciplines.
• Sport Facility and Event Management: Students will learn how to operate a venue and event.
• Sport Revenue Generation: Students will understand how to generate revenue in the sports industry.
• Analytical Skills: Graduates will develop analytical skills relevant to the sports business profession.
• Critical Thinking: Students will be able to explore issues, ideas, and events before implementing an activity or formulating conclusions.
• Integrative Learning: Students will demonstrate the ability to reason and solve sports business problems in an array of contexts and create sophisticated arguments supported by evidence.
• Professional Skills and Abilities: Graduates will develop professional skills and abilities relevant to the sports business profession.
• Professional Communications: Students will learn how to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Inclusive Perspective: Students will be able to lead and collaborate with people of different backgrounds to form new sports business ideas, strategies, and conclusions.

Key Program Areas

The program covers a wide range of topics, including:

• Breadth of Sports Business Knowledge
• Sport Facility and Event Management
• Sport Revenue Generation
• Analytical Skills
• Critical Thinking
• Integrative Learning
• Professional Skills and Abilities
• Professional Communications
• Inclusive Perspective

By focusing on these key areas, the Bachelor of Sport Management (BSM) program provides students with a comprehensive education that prepares them for success in the sports business industry.