Program Overview

Program Overview

The Exhibition Economy and Management major is a nationally recognized, first-rate undergraduate program. It has been designated as a Jiangxi Province five-star undergraduate program and ranked 10th nationwide in the 2025 Soft Science China University Professional Rankings.

Program Details

Curriculum

The Exhibition Economy and Management major covers a wide range of courses, including:

• Microeconomics
• Introduction to Tourism
• Management Science
• Exhibition Professional Introduction
• Exhibition Overview
• Exhibition Communication
• Exhibition Business English
• Exhibition Marketing
• Exhibition Project Management
• Tourism Consumer Behavior
• Festival Activity Planning and Management

Degree and Duration

The program has a duration of 4 years and grants a Bachelor's degree in Management Science.

Program Characteristics

The Exhibition Economy and Management major is characterized by its "internationalization, innovation, high level, and applicability." It aims to cultivate management talents and research professionals with a strong foundation in multiple disciplines, including management science, economics, and sociology. Graduates are expected to possess an international perspective and a thorough understanding of exhibition, conference, and event planning theories, as well as familiarity with the business processes of various conferences, exhibitions, festivals, and events.