Program Overview

Program Overview

The Digital Marketing Certificate Course is a 10-week program designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. The course covers a range of topics, including AI-powered digital marketing, Google Analytics, marketing automation with HubSpot, search engine marketing with Google Ads, and social media marketing.

Curriculum

The course curriculum includes:

• AI for Digital Marketing: writing effective AI prompts, using AI chatbots to generate content, and applying best practices to personalize and scale AI efforts
• Google Analytics for Marketers: using Google Analytics 4 (GA4) and AI-enhanced techniques to track engagement, spot trends, and measure marketing tactics
• Marketing Automation with HubSpot: creating workflows to capture and nurture leads, creating an integrated lead/customer journey, and using AI to create and refine campaigns
• Search Engine Marketing with Google Ads: developing a customer-focused keyword strategy, setting up a Google Ads account, campaign, and ad groups, and optimizing campaigns using data-driven insights
• Social Media Marketing: developing a balanced social media strategy, planning, scheduling, and optimizing content, and creating a channel health report using benchmarks and analytics

Certifications

Upon successful completion of the program, participants will earn:

• A Digital Marketing Science certificate of completion
• Three in-demand technology certifications: Google Analytics, Google Ads Search, and HubSpot Email Marketing

Career Support

The program offers career support, including:

• Resume and cover letter review and tips
• LinkedIn profile optimization
• Small group workshops on career development, communicating transferable skills, and negotiating tips
• Career coaching

Program Details

• Duration: 10 weeks
• Format: Flexible online learning with optional mentor-led live sessions
• Price: $2,250 (save 24% from the original price of $2,950)
• Payment options: upfront payment, installment plans, and financing options
• Cancellation and refund policy: 7-day money-back guarantee from the start date

Admission Criteria

The program is ideal for:

• Experienced professionals pursuing a promotion or broader responsibilities
• Career pivoters or returners transitioning into marketing
• Recent graduates and college students looking to build job-ready skills
• Entrepreneurs and side-hustlers seeking to grow their business using high-impact digital marketing tools
• Non-marketers in adjacent roles who want to better collaborate on marketing initiatives

Job Outlook

The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average, with 10% growth over the next ten years. The program will prepare graduates for roles such as Marketing Manager, Marketing Specialist, Digital Marketing Manager, and Digital Strategist.

Program Providers

The program is offered by The Learning and Development Initiative at NJIT in collaboration with Ziplines Education, a market-driven education company based in Silicon Valley, CA.