Program Overview

Program Overview

The Digital Marketing Certificate Course is a 10-week program designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. The course covers a range of topics, including AI-powered digital marketing, Google Analytics, marketing automation with HubSpot, search engine marketing with Google Ads, and social media marketing.

Course Curriculum

The course curriculum is divided into several modules, including:

• AI for Digital Marketing: Write effective AI prompts, use AI chatbots to generate content, and apply best practices to personalize and scale AI efforts.
• Google Analytics for Marketers: Learn how to use Google Analytics 4 (GA4) and AI-enhanced techniques to track engagement, spot trends, and measure marketing tactics.
• Marketing Automation with HubSpot: Create workflows to capture and nurture leads, create an integrated lead/customer journey, and use AI to create and refine campaigns.
• Search Engine Marketing with Google Ads: Develop a customer-focused keyword strategy, set up a Google Ads account, and optimize campaigns using data-driven insights.
• Social Media Marketing: Develop a balanced social media strategy, plan and schedule content, and create a channel health report to evaluate performance.

Program Benefits

The program offers several benefits, including:

• Earn a university-issued certificate of completion and three industry-recognized certifications: Google Analytics, Google Ads Search, and HubSpot Email Marketing.
• Gain hands-on experience with top tools, including GA4, HubSpot, Google Ads, and ChatGPT.
• Receive career support, including resume and cover letter review, LinkedIn profile optimization, and small group workshops.
• Learn from expert instructors who work in the industry and have a deep understanding of the latest technologies and trends.

Career Opportunities

The program is designed to prepare graduates for a range of career opportunities, including:

• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist
• And more

Admission Criteria

The program is ideal for professionals looking to build job-critical digital marketing and AI skills, including:

• Experienced professionals pursuing a promotion or broader responsibilities
• Career pivoters or returners transitioning into marketing
• Recent grads and college students looking to build job-ready skills
• Entrepreneurs and side-hustlers seeking to grow their business using high-impact digital marketing and AI tools
• Non-marketers in adjacent roles who want to better collaborate on marketing initiatives and leverage AI to elevate communications and impact

Program Format

The program is delivered fully online, with optional live sessions and on-demand content. The program requires 6-8 hours of engagement per week, including hands-on activities and strategic playbook assignments.

Tuition and Payment Options

The program tuition is $2,250, with flexible payment options available, including installment and financing options. Many employers also offer tuition reimbursement, and a guide is provided to help students ask their employer to cover the cost of the course.

Cancellation and Refund Policy

The program offers a 7-day money-back guarantee from the start date. If the course is not the right fit, students can withdraw within the first week and receive a full refund, no questions asked.

Program Partners

The program is offered in collaboration with Ziplines Education, a market-driven education company based in Silicon Valley, CA. The Learning and Development Initiative at NJIT approves the courses and curricula.