Program Overview

Introduction to the Digital Marketing Program

The Digital Marketing program is designed to equip professionals with the skills and knowledge required to succeed in the digital marketing landscape. This 10-week program covers a range of topics, including AI-powered digital marketing, Google Analytics, marketing automation with HubSpot, search engine marketing with Google Ads, and social media marketing.

Program Curriculum

The program curriculum is comprehensive and includes the following topics:

• AI for Digital Marketing
  • Writing effective AI prompts to boost marketing strategy
  • Using AI chatbots to generate content
  • Applying best practices to personalize and scale AI efforts
• Google Analytics for Marketers
  • Learning how to use Google Analytics 4 (GA4) and AI-enhanced techniques
  • Analyzing traffic patterns and user behavior
  • Using data and insights to create measurable business impact
• Marketing Automation with HubSpot
  • Creating workflows to capture and nurture leads
  • Creating an integrated lead/customer journey
  • Using AI to create and refine campaigns
• Search Engine Marketing with Google Ads
  • Developing a customer-focused keyword strategy
  • Setting up a Google Ads account, campaign, and ad groups
  • Optimizing campaigns using data-driven insights
• Social Media Marketing
  • Developing a balanced social media strategy
  • Planning, scheduling, and optimizing content
  • Creating a channel health report using benchmarks and analytics

Program Benefits

The program offers several benefits, including:

• Earn in-demand credentials, including a Digital Marketing Science certificate of completion and three technology certifications (Google Analytics, Google Ads Search, and HubSpot Email Marketing)
• Gain hands-on experience with top tools, including GA4, HubSpot, Google Ads, and ChatGPT
• Accelerate career advancement with career support, including resume and cover letter review, LinkedIn profile optimization, and small group workshops

Career Support

The program provides career support to help participants meet their unique goals, including:

• Resume and cover letter review
• LinkedIn profile optimization
• Small group workshops on topics such as career development and negotiating job offers
• Career coaching

Expert Instructors

The program features expert instructors who work in the industry and are eager to pass along their expertise. Instructors include:

• Kori Ashton, Chief Executive Officer
• Sharon Lee Thony, CEO of SLTC, Board Director, Adjunct Professor
• Carolina Lasso, Author and Founder, Plenari
• Latasha James, Owner of James + Park

Program Format

The program is delivered fully online, with optional live sessions. Participants can expect to spend six to eight hours per week engaging with interactive, on-demand content and hands-on activities.

Certification

Upon completion of the program, participants will earn a university-issued certificate of completion and three industry-recognized certifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).

Program Requirements

To receive a certificate of completion, participants must:

• Complete 100% of online coursework
• Achieve 70% or better on each module assessment
• Submit all Strategic Digital Marketing Playbooks
• Pass the identified certifications and qualifications

Payment Options

The program offers several payment options, including:

• Paying upfront online
• Installment plans
• Financing options
• Employer reimbursement

Cancellation and Refund Policy

The program offers a 7-day money-back guarantee from the start date. If the program is not the right fit, participants can withdraw within the first week and receive a full refund.