Program Overview

Program Overview

The Digital Marketing Certificate Course is a 10-week program designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. The course covers a range of topics, including AI-powered digital marketing, Google Analytics, marketing automation with HubSpot, search engine marketing with Google Ads, and social media marketing.

Course Curriculum

The course curriculum is divided into several modules, each focusing on a specific aspect of digital marketing. The modules include:

• AI for Digital Marketing
  • Writing effective AI prompts to boost marketing strategy
  • Using AI chatbots to generate content
  • Applying best practices to personalize and scale AI efforts
• Google Analytics for Marketers
  • Learning how to use Google Analytics 4 (GA4) and AI-enhanced techniques
  • Analyzing traffic patterns and user behavior
  • Using data and insights to create measurable business impact
• Marketing Automation with HubSpot
  • Creating workflows to capture and nurture leads
  • Creating an integrated lead/customer journey
  • Using AI to create and refine campaigns
• Search Engine Marketing with Google Ads
  • Developing a customer-focused keyword strategy
  • Setting up a Google Ads account, campaign, and ad groups
  • Optimizing campaigns using data-driven insights
• Social Media Marketing
  • Developing a balanced social media strategy
  • Planning, scheduling, and optimizing content
  • Creating a channel health report using benchmarks and analytics

Career Support and Outcomes

The program offers career support, including resume and cover letter review, LinkedIn profile optimization, and small group workshops. The course is designed to prepare graduates for roles such as marketing manager, marketing specialist, digital marketing manager, and digital strategist.

Certification and Credentials

Upon completing the program, graduates will earn a university-issued certificate of completion, as well as industry-recognized certifications in Google Ads Search, Google Analytics, and HubSpot Email Marketing.

Program Details

• Duration: 10 weeks
• Format: Online, with optional mentor-led live sessions
• Time commitment: 6-8 hours per week
• Certification: University-issued certificate of completion, plus industry-recognized certifications

Admission and Requirements

The program is ideal for professionals looking to build job-critical digital marketing and AI skills. No prior digital marketing experience is required, but a curiosity and drive to learn are essential.

Tuition and Payment

The program tuition is $2,250, with flexible payment options available, including installment and financing plans. Many employers also offer tuition reimbursement.

Cancellation and Refund Policy

The program offers a 7-day money-back guarantee from the start date. If the course is not the right fit, students can withdraw within the first week and receive a full refund.