Program Overview

Program Overview

The Digital Marketing Certificate Course is a 10-week program designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. The course covers a range of topics, including AI-powered digital marketing, Google Analytics, marketing automation with HubSpot, search engine marketing with Google Ads, and social media marketing.

Course Curriculum

The course curriculum is divided into several modules, including:

• AI for Digital Marketing
  • Writing effective AI prompts to boost marketing strategy
  • Using AI chatbots to generate content
  • Applying best practices to personalize and scale AI efforts
• Google Analytics for Marketers
  • Learning how to use Google Analytics 4 (GA4) and AI-enhanced techniques
  • Analyzing traffic patterns and user behavior
  • Using data and insights to create measurable business impact
• Marketing Automation with HubSpot
  • Creating workflows to capture and nurture leads
  • Creating an integrated lead/customer journey
  • Using AI to create and refine campaigns
• Search Engine Marketing with Google Ads
  • Developing a customer-focused keyword strategy
  • Setting up a Google Ads account, campaign, and ad groups
  • Optimizing campaigns using data-driven insights
• Social Media Marketing
  • Developing a balanced social media strategy
  • Planning, scheduling, and optimizing content
  • Creating a channel health report to evaluate performance

Career Support and Outcomes

The program offers career support, including:

• Resume and cover letter review
• LinkedIn profile optimization
• Small group workshops
• Career coaching The course prepares graduates for roles such as:
• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist

Admission and Requirements

The ideal candidate for this program is a professional looking to build job-critical digital marketing and AI skills. No prior digital marketing experience is required. To receive a certificate of completion, learners must:

• Complete 100% of online coursework
• Achieve 70% or better on each module assessment
• Submit all Strategic Digital Marketing Playbooks
• Pass the identified certifications and qualifications

Tuition and Payment Options

The program tuition is $2,250, with flexible payment options available, including installment and financing options. Many employers also offer tuition reimbursement.

Certifications and Credentials

Upon completion of the program, graduates will earn a university-issued certificate of completion, as well as the following industry certifications:

• Google Ads Search Certification
• Google Analytics Certification
• HubSpot Email Marketing Certification

Program Details

• Duration: 10 weeks
• Format: Online, with optional live sessions
• Time commitment: 6-8 hours per week
• Career support: Available through the Career Hub, with on-demand career modules, resources, and workshops.