Program Overview

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Strategic Marketing MSc

The Strategic Marketing MSc is a globally recognised programme designed to prepare students for a successful career in marketing and leadership. It is ranked 7th in the UK and 25th in the world in the QS World University Rankings: Masters in Marketing Ranking 2026.

Overview

• Start date: 28 September 2026
• Duration: 1 year
• Delivery: Taught modules 60%, individual project 40%
• Qualification: MSc
• Study type: Full-time
• Campus: Cranfield campus

Who is it for?

• Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
• Marketing professionals looking to enhance their knowledge and skills and progress their career.

Class Profile 2024/25

• Gender: Male 31%, Female 69%
• Age range: 21 to 40 years
• Average age: 25 years
• Number of nationalities: 6
• Nationality: UK 4%, International 96%
• Total number of students: 26
• Average class size: 26

Rankings

• 7th in the UK and 25th in the world: QS World University Rankings: Masters in Marketing Ranking 2026

Why this course?

• This course is designed with senior marketing practitioners to give students up-to-date knowledge and skills in strategic marketing.
• Students will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.
• Students will develop practical skills through participation in a marketing consulting project provided by an external business client, and through international marketing case studies.
• Students will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
• The diverse, multi-national cohort provides an international learning opportunity enabling students to share marketing insight and experience.
• The internship-based individual project provides an opportunity to gain real-world experience in a company, while applying academic learning to real marketing challenges.

Course Details

Compulsory Modules

All the modules in the following list need to be taken as part of this course.

• Strategic Marketing for Sustainable Organisations
• Consumer Behaviour in a Global Context
• Accounting and Finance for Strategic Marketing
• Sales and Revenue Management
• Customer Relationship Management and Customer Experience
• Retail and Omnichannel Management
• Managing Brands
• Marketing Communication
• Research Methods for Business Impact
• Digital Marketing
• Big Data, Insight and Analytics
• Marketing Consulting Project
• Individual Project

Elective Modules

• Certificate in Market Research

Teaching Team

Cranfield School of Management is world-renowned for its practical and innovative approach to strategic marketing, and has an established reputation for the excellence of its teaching. The faculty continue to work with the operating boards of many of the world's leading multinationals to bring the latest insights and best practices to their lectures.

Accreditation

The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) accredited degree, enabling students to achieve CIM's professional marketing qualifications and awards alongside their Cranfield degree.

Your Career

The Careers and Employability Service offers a comprehensive service to help students develop a set of career management skills that will remain with them throughout their career. Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including British Gas, Proctor & Gamble, Amazon, Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood, Chaumet and Microsoft.

How to Apply

To apply, students will need to register to use the online system. Once an account is set up, students will be able to create, save and amend their application form before submitting it.

Application Deadlines

• Applications from international and European students requiring a visa to study in the UK must submit their application by Monday 29 June 2026.
• Applications from UK and Irish students must be submitted by Monday 21 September 2026.

Fees and Funding

Course Fees

• Home: £15,500
• Overseas: £29,650
• Deposit: £1,000 (Home), £3,000 (Overseas)

Funding Opportunities

• Merit Scholarships
• International Scholarships
• Prodigy Finance Student Loans

Entry Requirements

• A UK lower second class undergraduate degree with honours, as a minimum, or equivalent international qualification.
• English language: IELTS Academic, IELTS Online, IELTS for UKVI Academic - 6.5 overall and 5.5 in all skill components.
• Other approved English tests include TOEFL iBT, Cambridge Assessment English, Duolingo English Test, Kaplan Test of English, LanguageCert Academic, Password Skills Plus, Pearson PTE Academic, and Trinity College London Integrated Skills in English.