Program Overview

Retail Marketing and Consumer Behaviour

The Retail Marketing and Consumer Behaviour program is a research-focused area that explores the complexities of modern consumer behaviour and its impact on the retailing sector. With the growing power and sophistication of consumers, research in this field is crucial for improving the consumer experience and supporting retailing organisations.

Research Areas

The program encompasses several exciting research areas, including:

• Deshopping/Unethical Consumer Behaviour: Investigating the phenomenon of deshopping, its measurement, reduction, and cultural differences.
• Customer Service: Examining how consumers perceive modern customer service experiences and potential improvements.
• Retail Atmospherics: Studying the influence of the retail environment on shopping behaviour.
• Independent Retail Customer Service: Comparing the service expertise and customer relationships of small retailers with larger ones.
• Unethical Consumer Behaviour: Measuring and managing unethical consumer behaviour, including shrinkage reduction.
• Online Consumer Behaviour: Researching the growing area of online shopping and its implications.

Interests of Current and Past Doctoral Students

Previous doctoral students have explored topics such as:

• Digital music piracy
• E-banking and technology acceptance
• Eco-friendly and sustainable retail
• Sustainable returns for retailers and consumers

These research areas can be approached using qualitative or quantitative techniques.

Candidate Profile

Ideal candidates should have some retail or marketing experience, although those from other disciplines may be considered. A Master's degree in marketing and an understanding of research methodology are desirable but not obligatory. Candidates with interests in this area are invited to discuss their preliminary research agenda with Dr. Tamira King.

Retailed Focused Project Invitations

Retailers interested in addressing specific issues or topics related to the above areas are also invited to discuss potential research projects with Dr. Tamira King. This collaboration can lead to important findings for the retailer while ensuring the research remains relevant to current retailing issues.

Strategic Marketing and Sales

The Centre for Strategic Marketing and Sales focuses on improving marketing and sales practices, with key activities aimed at enhancing these areas.