Program Overview

University Microcredential in Creation of Gastronomic Content for Social Networks

Presentation

In recent years, social networks have become a showcase for chefs, hoteliers, businessmen, and communicators. They are not only an effective way to advertise a business, but they have become a business in themselves, since quality content can arouse the interest of thousands of users, allowing the time it takes to make each post become a profitable job.

Objectives

• Learn to edit and create content for social networks.
• Master video editing recipes.
• Learn the keys to control light, camera focus, and exposure times.
• Learn to write recipes and written content.
• Study the importance of journalism specialized in gastronomy.
• Teach the keys to produce content for social networks.
• Learn to design a photography set and current visual plating.

Learning Outcomes

• CO1: Communication
• CO2: Social Media Management
• H1: Check the correctness of the information
• H2: Planning an audiovisual recording
• H3: Edit videos
• H4: Edit photos

Programme

1. Creation of gastronomic content.

• Topic 1: Programming of gastronomic content. Cooked and plated.
• Topic 2: Locations to record, recording set, and photography. Set assembly.
• Subject 3: Writing, script, and organization of the content.

2. Photography and video in gastronomy

• Topic 4: Audiovisual journalism.
• Topic 5: Production of gastronomic programs.
• Topic 6: Realization of gastronomic programs.
• Topic 7: Gastronomic photography and video (face-to-face)

3. Gastronomic marketing, RRSS, and creation of content of interest.

• Topic 8: Gastronomic marketing in RRSS.
• Topic 9: Creation of gastronomic content.

Recipients

This course is aimed at journalists, professionals from the world of gastronomy, bloggers, or influencers who wish to improve their professional career in the audiovisual world and social networks. No previous university degree is necessary.

Selection Criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:

• 40% previous experience in the audiovisual world.
• 40% activity related to gastronomy.
• 20% knowledge in social networks, whose evaluation will be carried out through a personal interview.

Number of Places

35 (with a minimum of 14)

Academic Management and Faculty

• Academic Direction: María del Carmen García Galera, professor at the Faculty of Communication Sciences at the Rey Juan Carlos University of Madrid.
• Faculty:
  • Pedro Diego Solís Montero, Associate Professor.
  • Antonio Domínguez Torreadrado, Technical head of audiovisual media laboratories.
  • Dr. Yanet Acosta Meneses, Doctor's Assistant Professor.
  • Rocío Rivera Gentil, Photographer and food stylist.
  • Clara Villalón, Gastronomy expert.
  • Belén Casal, Photographer and creator of gastro content.

Duration and Development

• Modality: Blended
• Number of credits: 6
• Contact hours: 10 a.m. Rest, online.
• Place of delivery: Virtual classroom, Campus Aranjuez, and Campus of Fuenlabrada URJC.
• Opening hours: Monday to Thursday, from 16:30 to 19:00 p.m.
• Start and end date: October 6 – November 17, 2025.

Reservation of Place and Enrollment

• Pre-registration period: Until September 14, 2025
• Registration period: September 15-22, 2025
• Title price: 492.00€
• Possibility of scholarship: Yes
• Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted.

Documentation to Attach, Forms, and Place of Delivery

The applicant will present all the scanned documentation, in the formats allowed, through the specified link. The documentation required includes:

• National Identity Document or equivalent
• University degree of the studies that give access to the requested postgraduate degree.
• Curriculum vitae
• Responsible declaration of veracity of the data provided in digital format
• Any other document required by the Academic Department of Continuing Education for acceptance.

For students with foreign qualifications, additional documentation may be required, including a passport or residence card, foreign Higher Education Degree, and others as specified by the Academic Department of Continuing Education.

Microcredentials

Microcredentials are intended for students with or without a previous official university degree. They allow for the certification of learning results linked to short-term training activities, with a duration of less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student to obtain a Certificate with the name of the respective course.