Program Overview

ONLINE REVENUE MANAGEMENT EXPERT

The ONLINE REVENUE MANAGEMENT EXPERT program is designed to provide training in Revenue Management techniques and strategies through an online format.

Presentation

After 12 years of developing face-to-face training in Revenue Management, the Rey Juan Carlos University has created this online program. The aim is to offer training in Revenue Management techniques and strategies, developing the consequent knowledge, skills, and competencies.

Objectives

The objective of this title is to train both future and current Revenue Managers to develop the necessary knowledge, skills, and competencies in price and capacity management, through the use of current information management tools such as Big Data.

Competences

The program focuses on the following competences:

• Have a macro and micro-economic view of the environment, as well as adequate risk management.
• Implement the appropriate Revenue Management model, seeking the maximum benefit for the hotel and the maximum satisfaction for the client.
• Lead people and teams oriented in the culture of Revenue Management.
• Know the main strategies related to: Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management, and Overbooking.
• Know and manage the new tourism marketing channels.
• Know the main sales techniques.
• Create and diversify hotel and tourism products.
• Application of Big Data to Revenue Management
• Knowledge of the technological tools used by Revenue Managers.

Programme

The program consists of 115 online training hours, divided into 10 modules:

1. Introduction to Revenue Management
2. Big data and strategy metrics
3. Pricing and Yield Management Restrictions
4. Forecasting and Predictive Analysis
5. Benchmarking
6. Distribution Management
7. Inventory Management
8. Accounting and Finance applied to Revenue Management
9. Total Revenue Management
10. Revenue Management Simulation Game Case Studies: RM Tools (DUETTO for PRICING; STR for BENCH; BEONPRICE for FORECAST; REVIEWPRO for PRICING)

Recipients

This title is aimed at professionals and people interested in the sector who cannot enroll in the face-to-face course and want to receive academic, professional, and practical training in Revenue Management.

Academic Management and Faculty

The program is directed by Dr. DŞ. Crossbow Heel Pillar and Mr. Fernando Vives. The professional coordination is led by Mr. Antonio Gil and Gema Gazo Moya. The academic coordination is led by Mr. Ismael Gomez Talal. The faculty includes various experts in the field of Revenue Management.

Duration and Development

• Modality: Interactive
• Number of credits: 11.5
• Contact hours: 0
• On-line hours: 115 hours
• Place of delivery: Online and university
• Start date: February 9th, 2026
• Finish date: May 24th, 2026

Reservation of Place and Enrollment

• Pre-registration period: from October 16, 2025, to February 02, 2026
• Enrollment deadline: from January 19, 2025, to February 02, 2025
• Title price: 2,200, with the possibility of dividing it into 2 payments
• Possibility of scholarship: 2
• Possibility of subsidy: through the State Foundation for Employment Training (FUNDAE)
• No. of Places: 30

Documentation to Attach, Forms, and Place of Delivery

The applicant must present all the scanned documentation in the allowed formats. The required documentation includes:

• National Identity Document or equivalent
• University Degree of the studies that give access to the requested postgraduate degree
• Curriculum vitae
• Responsible declaration of veracity of the data provided in digital format
• Any other document required by the Academic Department of Continuing Education for acceptance