Program Overview

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University Program Information

The university offers a range of programs, including undergraduate and graduate degrees, as well as continuing education and online courses.

Studies

The university provides various study options, including:

• Grade
• Double grade
• Master
• PhD
• Continuing Education
• URJC Seniors
• URJCOnline

Students

The university supports its students through:

• Academic Calendar
• Schedule
• Teaching guides
• Examinations
• School insurance
• Academic procedures
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• External Internships
• Modern Language
• Academic regulations

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The university is committed to research and innovation, with:

• R&D&I
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• Center for Attraction and Internationalization of Research Talent (CAIT)
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• Own research program
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• Investigation Commission
• UCC+i

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The university has a strong international focus, with:

• Home
• International students
• Erasmus+ and mobility
• Teachers/PTGAS
• Blended intensive programs
• Language Center

News

The university keeps its community informed through:

• News
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Advertising and Public Relations Degree

Branch of Knowledge

The Advertising and Public Relations degree falls under the branch of Social and Legal Sciences.

Responsible Center

The responsible center for this degree is the Faculty of Communication Sciences.

Teaching Modality and Campus

The teaching modality for this degree is face-to-face, and it is offered on the Fuenlabrada and Madrid-Vicalvaro campuses, with a blended option available on the Fuenlabrada campus.

Double Degree

This degree can be taken as a double degree with Business Management or Marketing.

Credits

The degree requires 240 credits, with 60 credits per year, and is typically completed in 4 years.

Implantation

The degree is implemented progressively, starting with the first year.

Academic Calendar

The academic calendar is available on the university's website.

Opening Hours

The university's opening hours are available on the website.

Examinations

Examination schedules and information are available on the website.

Teaching Guides

Teaching guides for the degree are available on the website.

Validation of Subjects for Transfer Students

Information on validation of subjects for transfer students is available on the website.

Faculty

The faculty for the Advertising and Public Relations degree includes experienced professors and researchers in the field.

Coordinator

The coordinator for the degree is Prof. Dr. Ms. Nuria Navarro Sierra.

Student Attention

Student attention and support services are available, including a student help box and suggestions, complaints, and congratulations mailbox.

Basic Information

What Knowledge Will I Acquire with This Degree?

The Advertising and Public Relations degree provides an interdisciplinary and comprehensive training in advertising, public relations, and professional resources, as well as communication sciences, social sciences, and humanities.

Where Will I Be Able to Work When I Graduate?

Graduates of the degree can work in advertising agencies, companies, institutions, or organizations as corporate communication managers, strategic consultants, or in media companies.

Objectives

The objectives of the degree are to provide students with the knowledge and professional skills involved in the exercise of advertising, public relations, and communication management.

Competences

The degree aims to provide students with various competences, including:

• CG1: Analytical-critical and interpretive capacity
• CG2: Ability to solve problems and propose strategies
• CG3: Preparation to adapt to technological, social, and cultural changes
• CG4: Ability to take responsibility for human groups and work projects
• CG5: Ability to discern the limits of communication actions
• CG6: Ability to adapt available technology to effective strategic communication
• CG7: Develop new creative approaches
• CG8: Recognition of the possibilities and limitations of managing limited resources
• CG9: Ability to adequately use the Spanish language in the advertising and creative context
• CG10: Ability to direct and manage company communication

Specific Competences

The degree also aims to provide students with specific competences, including:

• CE1: Know and apply the functions of the professional profile of creative advertising
• CE2: Know and apply the functions of the professional profile of the advertising planner
• CE3: Strengthen expressive capacities
• CE4: Assess and select the most appropriate dissemination vehicles
• CE5: Plan and evaluate advertising campaigns
• CE6: Know methodologies of analysis and interpret the reality of organizations
• CE7: Know the development of the profession and its different professional roles
• CE8: Know the functioning of the professional profiles of director of communication and public relations
• CE9: Strategically plan organizational communication
• CE10: Produce organizational communication tools
• CE11: Use documentation and databases as an auxiliary instrument
• CE12: Know the basic elements and structures of audiovisual language
• CE13: Know the characteristics and potentialities of the internet network
• CE14: Introduce students to the possibilities and use of multimedia convergence
• CE15: Know the social context and its analysis methodologies
• CE16: Know the social context of the professions
• CE17: Know the contributions made by scientific disciplines and the humanities
• CE18: Critically analyze the role of advertising and public relations
• CE19: Know the legislation applicable to the exercise of the profession
• CE20: Apply respect for human rights and democratic values
• CE21: Apply the main conceptual tools to the understanding and analysis of the contemporary economic system
• CE22: Know the historical evolution of contemporary societies
• CE23: Use the Spanish language fully and reliably
• CE24: Know the fundamental characteristics of the structure of contemporary societies
• CE25: Ensure command of a modern language for professional practice
• CE26: Apply the main conceptual tools to the understanding and analysis of consumption practices
• CE27: Ability to know and apply the functions of the professional profile of the copywriter
• CE28: Ability to create and produce advertising texts

Minimum Stay Requirements

The maximum stay for full-time students is 8 years, and part-time students may request an extension of up to 2 more years.

Access and Registration

Access to the degree requires a bachelor's degree or equivalent and passing the entrance exam.

Double Degrees

The degree can be taken as a double degree with Business Administration and Management or Marketing.

Validation with FP Qualifications

Validation with FP qualifications is possible for certain professional training degrees.

Training Itinerary

The training itinerary for the degree is available on the university's website.

Material Resources

The university provides various material resources to support student learning.

External Internships

The degree includes external internships, which provide students with practical experience in the field.

Academic Recognition of Credits

The university has regulations for academic recognition of credits.

Mobility Programs

The university participates in various mobility programs, including Erasmus and SICUE.

Student Support Programs

The university offers various student support programs, including orientation, academic tutorials, and mentoring.

Quality Guarantee

The university has a quality guarantee system in place, which includes internal quality assurance, results reports, and improvement actions.

History

The university has a long history of providing high-quality education and research opportunities.

Tracking

The university tracks the progress of its graduates and provides support for their continued development.

Special

The university has a special focus on certain areas, including research and innovation, and provides various resources and support for students and faculty.