Program Overview

University Microcredential in Marketing and Distribution in the Wine Sector

Presentation

The University Microcredential in Marketing and Distribution in the Wine Sector is a program designed to expand participants' knowledge in business marketing, specifically aimed at the wine sector. This microcredential develops a necessary program to acquire sales skills and control of the channels and strategies specific to the gastronomic business, providing professionals with tools to reach an optimal level of commercial skills and business results.

Objectives

• Understanding the basics of the wine business.
• Mastering existing business alternatives.
• Creating marketing strategies focused on achieving results.
• Understanding product creation and sales mechanisms.
• Designing professional sales pitches.
• Learning about national and international sales tools.

Learning Outcomes

According to ESCO's classification for Microcredentials:

• C1: Implement sales strategies.
• C2: Promote products, services, or programs.
• H1: Select the optimal distribution channel.
• H2: Calculate production costs.
• CO1: Sales techniques.

Programme

The program is structured into five topics:

Topic 1