Program Overview

University Microcredential in Creation of Gastronomic Content for Social Networks

Presentation

In recent years, social networks have become a showcase for chefs, hoteliers, businessmen, and communicators. They are not only an effective way to advertise a business, but they have become a business in themselves, since quality content can arouse the interest of thousands of users, allowing the time it takes to make each post become a profitable job.

Objectives

• Learn to edit and create content for social networks.
• Master video editing recipes.
• Learn the keys to control light, camera focus, and exposure times.
• Learn to write recipes and written content.
• Study the importance of journalism specialized in gastronomy.
• Teach the keys to produce content for social networks.
• Learn to design a photography set and current visual plating.

Learning Outcomes

• CO1: Communication
• CO2: Social Media Management
• H1: Check the correctness of the information
• H2: Planning an audiovisual recording
• H3: Edit videos
• H4: Edit photos