Program Overview
Degree in Tourism
The Degree in Tourism is designed to train professionals with a solid foundation in the management of tourist destinations, defining objectives, policies, and tourism plans for companies and institutions, public or private, in a context of rapid transformation, with high demands for quality, competitiveness, and sustainability, and in an increasingly internationalized environment.
Objectives
The University Degree in Tourism at URJC provides graduates with theoretical-practical training for management and planning at the level of organizations (companies and institutions), activities, destinations, products, and resources. Its objectives are defined based on the characteristics and conditions of the activity and the dynamic nature of a constantly evolving sector.
- Acquisition of Fundamental Knowledge: Provide a solid theoretical and practical foundation in the fundamental principles of tourism, covering historical, cultural, economic, and environmental aspects.
- Development of Professional Skills: Develop competencies in the management of tourism companies and destinations, including planning, organization, direction, and control of tourism activities.
- Promotion of Transversal Competencies: Promote effective communication skills, both oral and written, in various languages, highlighting the importance of English and other relevant languages for tourism.
- Promotion of Sustainability and Social Responsibility: Instill principles of sustainability and social responsibility, emphasizing the importance of responsible tourism and its impact on the environment and local communities.
- Preparation for the Labor Market: Facilitate the labor insertion of graduates through professional internships and collaborations with companies and institutions in the tourism sector.
What Will I Learn?
Theoretical-practical knowledge about various aspects related to management, understanding, and decision-making in the field of tourism. Specifically:
- Understanding the structure of international tourism markets, identifying the main sources of information, indicators, and global distribution systems (GDS), to analyze supply and demand in the global context.
- Analyzing and evaluating tourism territorial resources, understanding their distribution, characteristics, and development potential through territorial analysis methodologies, to plan sustainable experiences in different regions.
- Interpreting and leveraging heritage and cultural resources, understanding their historical origin and current value for tourism, with the aim of designing meaningful and respectful experiences for the environment and local communities.
- Mastering the theoretical and practical framework of tourism marketing, including market research, consumer behavior, and the strategic use of digital tools.
- Knowing and applying grammatical structures and expressions of a second foreign language, focused on professional communication in international and multicultural tourism contexts.
- Understanding the functioning of the hotel industry, including types of accommodation and catering, their organizational and economic management, and the design of sustainable and inclusive strategies for these sectors.
- Developing leadership skills, human resource management, and teamwork, understanding the importance of motivation, adaptation to change, and continuous improvement in tourism organizations.
- Knowing the key technologies and digital platforms in tourism intermediation, understanding their application in management, commercialization, and planning of smart and efficient tourist destinations.
- Understanding the fundamentals of accounting, economics, and financial management, applying economic-financial analysis techniques and revenue management for decision-making in tourism companies.
- Knowing the fundamentals of law applied to tourism and business management, including basic legal concepts, accounting regulations, contractual obligations, and key processes in business management and organization.
Where Will I Be Qualified to Work Upon Graduation?
Graduates in Tourism will be professionals with solid training in the management of tourism activities and companies, capable of promoting sustainable and responsible development of the sector. They will possess communicative, multicultural, and technological skills that will allow them to adapt to a globalized and competitive environment.
Below are the detailed graduate profiles with their descriptions and competencies:
- Tourism Business Manager
- Professional responsible for the administration and management of businesses in the tourism sector, planning, organizing, and supervising operations to ensure efficiency, profitability, and customer satisfaction.
- Competencies:
- Administrative and financial management of tourism companies.
- Strategic and operational planning.
- Implementation of management and marketing technologies.
- Tourism Destination Manager
- Professional who plans and coordinates the sustainable development of tourist destinations, optimizing resources and promoting collaboration between public and private sectors to improve competitiveness and visitor experience.
- Competencies:
- Planning and sustainable development of destinations.
- Coordination of tourism policies and strategies.
- Management of relationships with communities and stakeholders.
- Tourism Promotion and Marketing Technician
- Professional responsible for designing and executing marketing strategies to promote destinations and tourism services, using market analysis and digital tools to attract and satisfy customers.
- Competencies:
- Design and execution of tourism promotion campaigns.
- Market analysis and consumer behavior.
- Use of digital tools and social networks for marketing.
- Tourism Consultant
- Professional specialized in the development and improvement of tourism projects, providing analysis, sustainability strategies, and innovative solutions to optimize management and competitiveness in the sector.
- Competencies:
- Analysis and diagnosis of tourism projects.
- Development of improvement and sustainability strategies.
- Advice on tourism regulations and legislation.
- Events and Congress Manager
- Professional responsible for planning, coordinating, and executing events and congresses, managing all logistical, budgetary, and operational aspects to ensure their success and participant satisfaction.
- Competencies:
- Planning and organization of events and conferences.
- Logistical coordination and supplier management.
- Impact evaluation and customer satisfaction.
- Manager of Tourism Intermediation Companies and Travel Agencies
- Professionals who advise and sell tourism products and services, design personalized itineraries, manage reservations, and provide customer service to ensure satisfactory travel experiences.
- Competencies:
- Advice and sale of tourism products and services.
- Design of personalized itineraries and tourism packages.
- Reservation management and customer service.
- Manager of Complementary Tourism Services Companies and Tourist Guides
- Professionals who accompany and guide tourists, providing detailed and contextual information about the places visited, their history, culture, and heritage, ensuring an enriching and safe experience.
- Competencies:
- Deep knowledge of the history, culture, and heritage of tourist destinations.
- Communication and presentation skills.
- Group management and problem-solving.
- Hotel Director
- Professional responsible for the comprehensive management of a hotel, supervising operations, human resources, finances, and customer services to ensure high quality, profitability, and guest satisfaction.
- Competencies:
- Operational and administrative management of hotel establishments.
- Leadership and team management.
- Development of quality and customer satisfaction strategies.
- Sustainable Tourism Specialist
- Professional experienced in promoting and managing tourism activities that respect the environment, local culture, and economy, minimizing negative impact and fostering responsible and sustainable practices.
- Competencies:
- Implementation of sustainable tourism practices.
- Evaluation of environmental and social impact.
- Promotion of corporate social responsibility in the tourism sector.
- Entrepreneur in the Tourism Sector
- Professional who identifies business opportunities in the tourism industry and leverages them to create and develop innovative initiatives, such as tourism companies, services, or products, to meet the needs and desires of travelers, generating economic benefits and contributing to the sector's development.
- Competencies:
- Development of innovative business ideas and models.
- Resource and financing management.
- Marketing and market positioning strategies.
- Revenue Manager
- Professional responsible for optimizing the revenues of a tourism company, such as hotels, through strategic management of prices, inventory, and distribution.
- Competencies:
- Data analysis.
- Negotiation skills.
- Strategic thinking.
Access and Enrollment
Access to official degrees requires holding a high school diploma or equivalent and passing the exam referred to in Article 42 of the Organic Law 6/2001 of Universities, modified in the Law 4/2007 (12 April), taking into account other mechanisms of access foreseen in existing regulations.
Teaching Itinerary
VIEW CURRENT TEACHING GUIDES
Internship Placement
The subject Internships is a curricular subject whose fundamental objective is to encourage the comprehensive training of the student through the practical application of the knowledge acquired in the degree, which facilitates direct contact with the professional activity and offers the opportunity for students to incorporate themselves in the professional world with a minimum level of experience.
Academic Recognition of Credits
Rules of academic recognition of credits in the Degree
Mobility Programs
- ERASMUS: The Erasmus Program offers URJC undergraduate and graduate students the possibility of taking courses for one or more semesters at one of the European universities where URJC has agreements.
- WORLD: The Munde Program manages mobility with universities that are not included in the Erasmus Program.
- SICUE: SICUE is a national mobility program for GRADOS university students that allows them to carry out part of their studies at another Spanish university with guarantees of academic recognition, use and adaptation to their curricular profile.
Student Support Programs
- Future student orientation: The university has various orientation programs for future students.
- Academic tutorials: Each teacher offers, within his/her teaching plan, tutorial sessions related to his/her subject.
- Comprehensive tutorial programs: These programs are aimed at improving the learning process of the students, helping them to plan and organize their efforts in order to obtain the best academic results.
- Degree coordinator: The degree coordinator works to favor the coherence and balance of the different subjects and the workload of the students.
- Mentor Program: URJC has a Mentoring Program, where students from previous academic years act as tutors.
- Disabled students: The Assistance for Disabled Persons Office offers guidance and help to students with special needs.
- Scholarships and financial aid: Rey Juan Carlos University processes the principle grants and annual financial aid programs, both their own and those from other official agencies.
Quality Guarantee
The Quality Guarantee System at URJC establishes that the Quality Guarantee Commission of the degree analyzes the information derived from the different indicators of the degree and draws up a report which includes plans for improvement, if that is what the results so indicate.
Accreditation Renewal
Accreditation renewal supposes the culmination of the implementation of the official undergraduate and Master's degrees registered in the University, Center, and Degree Register. The accreditation renewal of official undergraduate and Master's degrees is organized in three phases: self-assessment report, external visit, and final assessment.