Program Overview

Master's Degree in Strategic Business Planning, Analysis and Decision Making

The Master's Degree in Strategic Business Planning, Analysis and Decision Making is a 60 ECTS credit program designed to provide professionals with the knowledge and skills necessary to manage and plan businesses in a context of change. The program is offered online and has a duration of one academic year.

Basic Information

The program aims to provide students with the knowledge and skills necessary to:

1. Ensure that the management of an organization and its results are oriented according to the strategic lines defined by the company.
2. Collect information on the current state of the organization, in its economic, financial, and operational aspects.
3. Align organizational behaviors with strategic goals, individual behaviors with organizational behaviors, and organizational behaviors with company goals.
4. Identify and analyze sensitive control areas and determine the control points within the areas.
5. Improve the organization's ability to adapt to changes in the environment.
6. Change the behavior of employees through their participatory involvement in the development and growth of the organization.
7. Establish a focus on the strengths of the organization and help deal with the problems of changes in the external environment.
8. Find one or more competitive advantages of the organization and formulate and implement strategies to create or preserve these advantages.

Admission and Enrollment

The requirements for access to the proposed title are according to article 18 of Royal Decree 822/2021, of September 28. The recommended requirements include:

• Possession of an official Spanish Graduate or Graduate university degree or equivalent.
• General graduates and graduates (ADE, CAF, economics, law, etc.) who require training more oriented to the financial and stock market area. The selection of applicants is based on:
• Academic record (60%).
• Affinity of the degree by which it is accessed with the studies of the University Master (20%).
• Professional experience in economic and business matters (10%).
• Level of motivation demonstrated in writing (10%).

Training Itinerary

The training itinerary includes the following subjects:

• Business strategy and direction general (6 ECTS, face-to-face).
• Economic analysis for decision making (6 ECTS, face-to-face).
• The modern direction of Global marketing in companies (6 ECTS, face-to-face).
• Management skills in the company (6 ECTS, face-to-face).
• Optimization of resources, management, and control of production and the purchasing function (6 ECTS, face-to-face).
• Financial management (6 ECTS, face-to-face).
• Commercial Management (6 ECTS, face-to-face).
• Balanced Scorecard (6 ECTS, face-to-face).
• The shopping function (6 ECTS, face-to-face).
• External Internships (6 ECTS).
• Master's thesis (6 ECTS).

Material Resources

The program provides access to various material resources, including libraries and online platforms.

External Internships

The External Practices subject is a curricular subject that aims to promote comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree.

Quality Guarantee

The program has a quality guarantee system that includes:

• Internal quality assurance system.
• Composition of the commission.
• Results report.
• General information collection plan.
• Improvement actions.
• Renewal of accreditation.

Objectives

The academic training of professionals in management and business management, managers who are capable of managing and planning in a context of change and who understand the importance of management and planning of the different activities, areas, and departments of the company, in relation to the performance and productivity of organizations.

Competences

The program aims to provide students with the following competences:

• Basic skills:
  • CB6: Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas.
  • CB7: Apply the knowledge acquired and their ability to solve problems in new or little-known environments.
  • CB8: Integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • CB9: Communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
  • CB10: Have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
• General competencies:
  • CG07: Self-motivation.
  • CG08: Commitment to quality.
  • CG09: Critical and self-critical capacity.
  • CG10: Capacity for written communication.
  • CG01: Capacity for abstraction, analysis, and synthesis.
  • CG02: Ability to learn and constantly update.
  • CG03: Ability to act in new situations.
  • CG04: Ability to identify, pose, and solve problems.
  • CG05: Ability to make decisions.
  • CG06: Initiative and entrepreneurial spirit.
• Specific competencies:
  • CAD01: Acquire and develop the ethical values that regulate professional activity.
  • CAD02: Be attentive to the different opportunities and options that may be presented to the organization.
  • CAD03: Identify, evaluate, and develop all those elements that create value for the company.
  • CAD04: Search, identify, and obtain the necessary information from different national and international sources.
  • CAD05: Have the ability to make estimates and forecasts in the short and long term.
  • CAD06: Know in depth the strategy implementation processes.
  • CAD07: Know the guidelines of conduct that determine corporate social responsibility within the organization.
  • CAD08: Identify new business developments to successfully face the changing environment.
  • CPR01: Adaptability/flexibility.
  • CPR03: Ability to withstand pressure in strategic decision-making.
  • CPR05: Ability to prepare and interpret information.
  • CPR06: Know and understand the social responsibility of the company.
  • CPR07: Acquire and apply skills for the management of organizations.
  • CPR08: Being able to analyze and design the organizational structure.