Program Overview

Introduction to the Salesforce Marketing Cloud Email Specialist Certification

The Rey Juan Carlos University (URJC) presents a Salesforce certification program that responds to current business demand, providing a unique opportunity for employability. Salesforce, the world leader in CRM, dominates the market with a 19.8% share and offers certifications that validate highly valued skills.

Objectives

The objectives of the certifications offered by the URJC will be:

• Master using Marketing Cloud for email campaigns.
• Set up marketing automations and audience segmentation.

Programme

The URJC Salesforce certification program is aligned with the principles of equality, diversity, and sustainability, complying with the Sustainable Development Goals. By 2026, the Salesforce ecosystem is expected to generate more than 76,000 jobs in Spain, guaranteeing employability of more than 90% for certified students.

Recipients

Salesforce certifications are aimed at undergraduate students who have basic knowledge of virtual platforms, business management, digital marketing, or customer relations in virtual environments, and who meet the prerequisites for previous certifications established by Salesforce. Students without a previous official university degree who prove work experience in this field may also access these professional studies.

Access Requirements

Candidates must demonstrate a level of English equivalent to that obtained with Compulsory Secondary Education (ESO) in Spain, which corresponds to level A2 according to the Common European Framework of Reference for Languages (CEFR), or the Key English Test (KET) of Cambridge, also known as Beginner level. This training does not require students to have a previous degree level qualification; however, to access it, you must be over 18 years old.

Selection Criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria for each place:

• Previous experience: Candidates who already have experience working with Salesforce or in the CRM field may have an advantage. (30%)
• Academic performance: Grades and academic performance in related courses can be an indicator of a student's potential success in the master's degree. (30%)
• Diversity: To promote diversity, preference may be given to candidates who bring a unique perspective to the program. This may include candidates from minority groups, international candidates, those with unique life experiences. (20%)
• Letters of Recommendation: References from previous professors or employers can provide valuable insight into the candidate's ability to succeed in the program. (10%)
• Personal statement: The candidate's motivation for pursuing the Master's degree and how they plan to use the degree in their future career may be an important factor. (10%)

Academic Management and Faculty

Academic Excellence and Employability: These are the essential characteristics that make the "Salesforce Marketing Cloud Email Specialist Certification" University Microcredential program unique in its kind.

Responsible Directors

• Dr. Simon P. Deffendini S., Ph.D. (URJC - director/tutor)
• Prof. Dr. Francisco J. Blanco J., Ph.D. (URJC - co-director/tutor)

Master's Coordinator

• Don Fernando Andrés (Cloud Coaches/ SalesForce)

Faculty

• Mrs. Aurora Gracia García: Corporate CRM consultant with implementations and a Higher Degree in Multi-Platform Application Development at the IES Francisco de Quevedo, Madrid

Duration and Development

• Modality: Online
• Number of credits: 4.8
• Contact hours: 0
• Place of delivery: Virtual in Aula Virtua
• Opening hours: Monday to Friday: 18:00 p.m. to 21:00 p.m. (virtual - synchronous)
• Start and end date: Multiannual/Quarterly: October 2024 / End: August 2025

Reservation of Place and Enrollment

• Pre-registration period: From September 1, 2024 to October 15, 2024, November 1, 2024 to January 15, 2025, February 1, 2025 to March 15, 2025, April 1, 2024 to May 15, 2025
• Enrollment deadline: 1 September 2024 to 15 October 2024, 1 November 2024 to 15 January 2025, 1 February 2025 to 15 March 2025, 1 April 2024 to 15 May 2025
• Title price: € 2,250
• Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

Documentation to Attach, Forms, and Place of Delivery

The applicant will present all the scanned documentation, in the formats allowed. The documentation that you will have to submit is the following:

• National Identity Document or equivalent
• University degree of the studies that give access to the requested postgraduate degree.
• Curriculum vitae
• Responsible declaration of veracity of the data provided in digital format
• Any other document required by the Academic Department of Continuing Education for acceptance.

For students with foreign qualifications:

• Passport or Residence Card
• Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies.
• Curriculum vitae
• Responsible declaration of veracity of the data provided in digital format
• Any other document required by the Academic Department of Continuing Education for acceptance.