Program Overview

Introduction to the Bachelor of University Technology (BUT) in Commercialization Techniques

The BUT in Commercialization Techniques is a public higher education bachelor's degree recognized by the State. It trains senior technicians who can occupy versatile and autonomous positions in the commercial services of distribution and service companies. They can also work in the communication and marketing sector.

Key Information

• Location of the training: Castres and Toulouse (Ponsan)
• Number of places:
  • 56 in Castres
  • 168 in Toulouse
• For whom:
  • Technological baccalaureates
  • General baccalaureates
  • Other diplomas

Organization of the Training

The BUT in Commercialization Techniques takes place:

• Over 3 years (6 semesters)
• In alternation from the 2nd year or the 3rd year depending on the course
• With a weekly workload of approximately 32 hours
• With practical work (TP), directed work (TD), and magisterial courses (CM)
• With projects that allow students to confront real professional situations
• With internship periods: 4 weeks in the 1st year, 8 weeks in the 2nd year, and 12 weeks in the 3rd year, in France or abroad

Teachings

Specialized Teachings

• Fundamentals of marketing
• Marketing concepts and strategies
• Commercial negotiation
• Information and communication technology
• Management accounting
• Operational marketing
• Financial and budget management
• Business organization

General Teachings

• LV1 English
• LV2
• Statistics and probabilities
• Expression-communication
• Economics
• Law
• Personal and Professional Student Project

Courses from the 2nd Year

In Toulouse

• Digital marketing, e-business, and entrepreneurship
• Marketing and point-of-sale management
• Business development and customer relationship management
• International business: purchasing and sales (opening planned for the 2026/2027 academic year)

In Castres

• Digital marketing, e-business, and entrepreneurship
• Business development and customer relationship management

Application for the BUT

To apply, visit Parcoursup between January and March.

Application in the Course of the Curriculum

Access to the BUT curriculum (2nd, 2nd, and 3rd year) is also possible, based on a file and subject to available places.

Why Choose Castres and the IUT?

The IUT Toulouse - Auch - Castres offers a unique learning environment with experienced faculty and state-of-the-art facilities.

The Castres Campus

The campus is equipped with modern facilities, including libraries, computer labs, and recreational areas.

The Toulouse Campus

The Toulouse campus offers a similar setup, with a focus on providing students with a comprehensive and well-rounded education.

The BUT in Commercialization Techniques at Castres and Toulouse

This program provides students with the skills and knowledge necessary to succeed in the commercialization sector, with a focus on marketing, sales, and customer relationship management.