Program Overview

Program Overview

The Global Marketing bachelor's study program is the most popular business and public management study program in Lithuania. In 2022, it was recognized as the best study program at the Faculty of Economics and Business Administration, and in 2025, it was accredited by international experts for the next 7 years.

Program Details

• The program is designed to provide students with a strong foundation in marketing and business management.
• Students learn to apply artificial intelligence (AI) in advertising and marketing campaigns.
• Lecturers are business practitioners with extensive experience in their fields.

Admission Requirements

• Minimum requirements for admission depend on the year of secondary education completion.
• For students completing secondary education in 2026:
  • Must pass at least 3 state exams (Lithuanian language and literature, mathematics, and a freely chosen state exam).
  • Exam results must meet the primary achievement level, with an arithmetic average of at least 50 points for the three state exams.

Program Structure

• The program consists of 6 study subject groups based on the "knowledge-application-critical evaluation" system.
• Study subject groups include:
  1. "Management and Marketing Knowledge Base"
  2. "Marketing Specifics in Different Business Contexts"
  3. "Trade, Management, and Marketing Connections"
  4. "International Marketing"
  5. "Marketing Research"
  6. "Individual Studies"

Study Outcomes

• Understand how economic processes, consumer behavior, and legal requirements shape marketing decisions.
• Acquire practical skills to create communication and advertising campaigns, plan their implementation in digital and traditional media, and apply AI for content generation, audience segmentation, and campaign optimization.
• Evaluate the effectiveness of marketing actions, provide recommendations for businesses, and adapt decisions in a multicultural environment.

Tuition Fees

• Annual tuition fee for a state-funded place: 3,300 EUR

Scholarships

• Students can apply for scholarships based on academic performance, research, sports, or social needs.

State-Funded Loans

• Students can receive state-funded loans to cover tuition fees and living expenses during their studies.
• Loan types include:
  • Loan for tuition fees
  • Loan for living expenses
  • Loan for partial studies abroad

Reduction of Tuition Fees

• Tuition fees can be reduced based on academic performance, research, or social needs.
• Reductions range from 30% to 100% of the tuition fee.

Career Prospects

• Graduates can work as marketing and communications specialists, project managers, or entrepreneurs.
• The program provides a solid foundation for careers in marketing, business, and management.

Frequently Asked Questions

• Q: What is individual study?
  • A: Individual study allows students to choose a portion of their study subjects from other faculties.
• Q: Can I work while studying?
  • A: Yes, but it is recommended to prioritize studies.
• Q: Can I go abroad to study?
  • A: Yes, the university offers various exchange programs and scholarships for studying abroad.