Program Overview

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Introduction to the Program

The L

 ­s filologija ir reklama: kūrybos studijos program is designed to provide students with a strong foundation in Lithuanian language and literature, as well as creative writing and advertising skills. The program aims to equip students with the knowledge and skills necessary to succeed in the fields of literature, advertising, and communications.

Program Details

• Study Area: Humanitarian Sciences
• Study Field: Philology by Language (Lithuanian Philology)
• Qualification: Bachelor of Humanitarian Sciences
• Study Duration: 4 years (240 credits)
• Annual Tuition Fee (2025): 4,108 Euros

Program Objectives

The program objectives include providing students with a strong foundation in Lithuanian language and literature, as well as creative writing and advertising skills. Students will learn to analyze literary texts, create their own texts, and develop their critical thinking and communication skills.

Expected Study Outcomes

Upon completion of the program, students will be able to:

• Analyze literary texts and understand their cultural and historical context
• Create their own literary texts, including poetry, prose, and drama
• Develop their critical thinking and communication skills
• Understand the principles of advertising and communications
• Apply their knowledge and skills in practical situations

Curriculum

The program curriculum includes a range of courses in Lithuanian language and literature, creative writing, and advertising. Some of the courses include:

• Introduction to Lithuanian Language and Literature
• Creative Writing
• Advertising and Communications
• Literary Theory and Criticism
• Cultural Studies

Career Opportunities

Graduates of the program will have a range of career opportunities in fields such as:

• Literature and Publishing
• Advertising and Communications
• Education and Research
• Media and Journalism
• Public Relations and Marketing

Admission Requirements

To be admitted to the program, applicants must meet the following requirements:

• Have a high school diploma or equivalent
• Have a good command of the Lithuanian language
• Have a strong interest in literature, creative writing, and advertising
• Meet the university's admission requirements

Tuition Fee

The annual tuition fee for the program is 4,108 Euros.

Research Areas

The program focuses on research in the areas of Lithuanian language and literature, creative writing, and advertising. Students will have the opportunity to work with experienced researchers and scholars in these fields.

Faculty

The program is taught by experienced faculty members who are experts in their fields. They include:

• Doc. dr. Rita Baranauskienė
• Doc. dr. Skirmantė Biržietienė
• Prof. dr. Gabija Bankauskaitė
• Doc. dr. Ilona Mickienė
• Doc. dr. Eglė Keturakienė

Student Testimonials

Students who have completed the program have praised its academic rigor, creative freedom, and practical application. They have gone on to successful careers in literature, advertising, and communications.

About Us

The program is offered by the Vilnius University Kauno Faculty, which is one of the oldest and most prestigious universities in Lithuania. The faculty has a strong reputation for academic excellence and innovative research.

Contacts

For more information about the program, please contact:

• Jolita Malinauskienė
• Tel.:
• Email:
• Address: Muitinės g. 8, LT-44280 Kaunas

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