Program Overview

Introduction to the Meno Vadyba Program

The Meno Vadyba program is a 1.5-year master's program designed for creative and strategically thinking individuals who want to deepen their knowledge in the management of art organizations, understanding of contemporary cultural processes, and creation of new art initiatives. The program is unique in Lithuania, combining art management and marketing principles into a comprehensive whole.

Program Details

• Study Area: Business and Public Management
• Study Direction: Management
• Qualification Awarded: Master of Business Management
• Study Duration: 1.5 years (90 credits)
• Annual Tuition Fee (2025): 4,606 Euros

Program Objectives

The program aims to prepare highly qualified art management specialists who can creatively and independently manage art organizations, initiate and implement art and business integration projects, apply management and marketing principles in their work, identify problems in cultural and art organization management and marketing, and propose solutions.

Expected Study Outcomes

Graduates will be able to:

1. Think creatively, generate ideas, and solve problems.
2. Work in a team and lead.
3. Reflect on societal values, ground their decisions on ethical principles.
4. Apply modern organizational management and marketing theories and methods.
5. Creatively organize the activity of art organizations and entities operating on the basis of art and business integration.
6. Apply marketing strategies in the activity of art organizations.
7. Analyze art industries and connect them with the development of cultural heritage and creative/tourism industries.
8. Analyze and critically evaluate the diversity of art phenomena, processes, and systems.

Distinctive Features of the Program

• This is the only study program in Lithuania based on the concept of art as a social and economic phenomenon, combining art management and marketing principles.
• The program's structure is based on a specific applied program orientation, aiming to develop managerial, marketing competencies relevant in the work of cultural and art organizations.
• Students have the opportunity to gain practical knowledge directly from professionals in the field.

Curriculum

The program includes compulsory and elective courses. Compulsory courses cover strategic management of art organizations, research methods in art management, contemporary art and society, data analytics for art organizations, and art marketing and audience development. Elective courses offer a range of topics including project management, art economics and finance, cultural policy, and more.

Career Opportunities

Graduates can work as managers, marketing managers, project managers, event organizers, agents for artists, and intermediaries between artists and art/business organizations. They can also pursue further studies in social sciences doctoral studies.

Admission Requirements

Admission to the program is competitive. Applicants must have a bachelor's degree in relevant fields (economics, sociology, communications, linguistics, etc.) or equivalent qualifications. For those with degrees from other fields, additional requirements such as having a certain amount of professional experience in management or completing additional courses in marketing and management may apply.

About the Program Committee

The program committee includes experienced academics and professionals in the field of art management and marketing, ensuring the program remains relevant and of high quality.

Testimonials

The program has received positive testimonials from graduates and faculty members, highlighting its comprehensive approach, practical orientation, and the opportunities it provides for professional growth and networking in the art and cultural management sector.

News and Events

The program is actively involved in various cultural and artistic events, and its faculty members contribute to public discussions on culture and art management, reflecting the program's commitment to both academic excellence and community engagement.

Contact and Additional Information

For more information about the Meno Vadyba program, including application procedures, curriculum details, and faculty profiles, interested individuals can visit the official website of Vilnius University Kauno Faculty or contact the faculty directly.