Program Overview

Introduction to the Innovative Communication and Entrepreneurship Programme

The Innovative Communication and Entrepreneurship programme at the Faculty of Communication offers a dynamic and forward-looking curriculum that integrates communication expertise with entrepreneurial innovation. This programme combines theoretical knowledge with practical application, addressing contemporary challenges in both fields. Through a hands-on approach, including lectures, seminars, and collaborative projects, students are well-prepared to navigate and lead in today's rapidly evolving digital landscape.

Programme Details

• Branch of science: Social sciences
• Study form: Full-time
• Field of study: Communication
• Scope of studies: 210 credits
• The degree of qualification: Bachelor of Social Sciences
• Length of studies: 3.5 years

Acquired Skills

Graduates of the Innovative Communication and Entrepreneurship programme acquire a diverse set of competences designed to drive change and foster innovation across various sectors. These skills open doors to a multitude of roles in today's dynamic job market. Key competences developed include:

• Strategic Communication: Developing and implementing communication plans that effectively address global challenges and reflect glocalized demands.
• Digital Literacy: Engaging critically, responsibly, and ethically with digital tools and platforms to effectively analyze data and connect with audiences.
• Entrepreneurial Thinking: Identifying opportunities, developing business models, and leading ventures with a focus on innovation and sustainability.
• Leadership and Team Management: Inspiring and guiding teams, fostering collaboration, and driving organizational change.
• Cultural Competence: Engaging with diverse groups in a culturally sensitive manner and promoting inclusive practices.
• Analytical Skills: Evaluating data to inform decisions, measure impact, and refine strategies.
• Out-of-the-Box Thinking: Developing innovative solutions to complex challenges, employing unconventional problem-solving methods and exploring creative approaches.

Career Opportunities

Graduates of the Innovative Communication and Entrepreneurship programme acquire the skills and knowledge necessary to shape their careers in line with their individual interests and professional goals. The programme offers students the flexibility to explore potential career paths by selecting elective subjects across the university. Acquired theoretical knowledge in both communication and entrepreneurship enables students to apply their learning in practice, enabling them to meet the challenges of a dynamic job market.

Career Pathways

1. Creative Communication & Digital Influence: Explore the evolving landscape of media, technology, and creative strategy.
   • Career Prospects:
     • Digital Content Specialist
     • Social Media Manager
     • Creative Strategist
     • Multimedia Producer
     • Digital Campaign Planner
     • Communication Consultant in emerging technologies
   • Emerging Opportunities:
     • Augmented and virtual reality content development
     • Digital glolocalised communication consultancy
2. Innovation, Leadership & Communication Entrepreneurship in High-Technology Sectors: Foster entrepreneurial thinking, lead change, and shape high-tech ecosystems.
   • Career Prospects:
     • Start-up Founder
     • Innovation Lead
     • Business Development Manager
     • Innovation Consultant
     • Product or Service Manager
   • Emerging Opportunities:
     • Leverage the development of digital platforms, artificial intelligence, and high-tech services
     • Innovative and sustainable business leadership
     • Transformative strategies and entrepreneurial creativity in media and cultural industries
3. Global Communication Strategy & Social Change: Leverage global communication strategies to drive meaningful social progress.
   • Career Prospects:
     • Communications Officer or Independent Consultant
     • Social Communication Campaign Manager
     • Sustainability, Diversity, and Inclusion Consultant
   • Emerging Opportunities:
     • Inclusive and Culture-Sensitive Communication Strategies
     • Social Impact Entrepreneurship
     • Impact-Driven Media and Communication Initiatives

Study Programme Plan

The study programme plan for Innovative Communication and Entrepreneurship is designed to provide a comprehensive education in communication and entrepreneurship, with a focus on innovation and practical application.

Entry Requirements and Admission Procedures

Admission to the study programme is open to applicants with at least high school education. English language proficiency is required, with an equal or above B2 level in the ESOL system, or proficiency certified by one of the international certificates (IELTS score: 6+, TOEFL score: 500 (paper-based) or 60+ (iBT Internetbased test), Cambridge English exam: 173+, Pearson PTE Academic: 65+, LanguageCert IESOL B2, Duolingo English Test: 105+ or other document proving English language proficiency equal or above B2 level in ESOL system). Applicants with an overall grade average of at least 70% are eligible for admission. A motivational letter explaining the motives to study the Innovative Communication and Entrepreneurship study programme is required. All applicants who meet the formal admission requirements will be invited for an interview.

Recognition of Prior Learning

Credits accumulated in previous studies may be credited by comparing the results of previous studies with the objectives of the study programme and the student's workload required to achieve them. The decision on the transfer/crediting of accumulated credits shall be taken by the Study Programme Committee.