Program Overview

Program Overview

The "Marketing and Integrated Communications" program is designed to equip students with the knowledge and skills necessary to succeed in the field of marketing and communications. The program focuses on providing students with a comprehensive understanding of marketing and communications principles, as well as the ability to apply these principles in real-world settings.

Program Structure

The program consists of a combination of compulsory and elective courses, which are designed to provide students with a broad understanding of marketing and communications. The compulsory courses cover topics such as corporate communications management, digital marketing communications, research methods, and strategic marketing. The elective courses allow students to specialize in specific areas of interest, such as organizational image management, sales management, and intercultural management.

Career Opportunities

Graduates of the program can pursue a variety of career opportunities in the field of marketing and communications. These may include positions such as marketing manager, communications manager, brand manager, and public relations specialist. The program is designed to provide students with the skills and knowledge necessary to succeed in these roles, as well as the ability to adapt to the constantly changing marketing and communications landscape.

Admission Requirements

To be eligible for the program, applicants must meet certain admission requirements. These include:

• Holding a bachelor's degree in a relevant field, such as economics or business administration
• Having a minimum of two years of work experience in a related field
• Meeting the English language proficiency requirements
• Submitting a letter of motivation and a CV

Tuition Fees

The tuition fees for the program are 4800 per year. However, students may be eligible for a reduction in tuition fees based on their academic performance or other factors.

Research Areas

The program is designed to provide students with a comprehensive understanding of marketing and communications principles, as well as the ability to apply these principles in real-world settings. The research areas covered in the program include:

• Marketing management
• Corporate communications management
• Digital marketing communications
• Research methods
• Strategic marketing

Faculty

The program is taught by a team of experienced faculty members who have a strong background in marketing and communications. The faculty members are:

• Sigitas Urbonaviius
• Ramnas asas
• Artras Jonkus
• Vytautas Dikius
• Indr Radaviien
• Mindaugas Degutis
• Algis Gaiutis
• Evelina Blainauskyt
• Karina Adomaviit
• Vatroslav kare
• Morana Fuduri

Curriculum

The program curriculum is designed to provide students with a comprehensive understanding of marketing and communications principles, as well as the ability to apply these principles in real-world settings. The curriculum includes a combination of compulsory and elective courses, which cover topics such as:

• Corporate communications management
• Digital marketing communications
• Research methods
• Strategic marketing
• Organizational image management
• Sales management
• Intercultural management

Double Degree

The program offers a double degree option, which allows students to earn two degrees in two years. The double degree option is available with the University of Parma or the University of Naples Parthenope.

Student Testimonials

The program has received positive feedback from students, who have praised the program's comprehensive curriculum, experienced faculty, and strong industry connections. Some of the student testimonials include:

• "The program has provided me with a comprehensive understanding of marketing and communications principles, as well as the ability to apply these principles in real-world settings."
• "The faculty members are experienced and knowledgeable, and have provided me with valuable guidance and support throughout the program."
• "The program has strong industry connections, which has provided me with opportunities to network and gain practical experience in the field."