Program Overview

Emerging Technology in Business and Design

The Emerging Technology in Business and Design, B.A., (ETBD) major develops skills in core areas that shape the digital age and understands how each skill informs the other.

Develop Specialized Expertise

Learn coding, design, and design thinking, AI, AR, IoT, entrepreneurship, product management, communication, and marketing. Select an area of specialization and work independently in multimedia ETBD labs.

Concentrations

• The ETBD Major, Digital Concentration is for students who are interested in careers or post-graduate paths where they position themselves as a digital media expert.
• The ETBD Major, Applied Concentration is for students who have a second major and wish to position themselves as an expert in applying digital technology to that field.

ETBD Curriculum and Courses

The courses you choose will open up a wealth of career opportunities — not lock you into one occupation. You'll extend your education way beyond the classroom to every area of your life.

Career Options for an ETBD Major

Subject areas include:

• e-commerce
• computational art
• digital humanities
• visualization
• rapid prototyping
• game design
• physical computing
• web development
• game development
• game studies
• digital media
• design thinking
• interaction design
• user experience design
• user interface design
• usability
• Internet and social media marketing
• virtual and augmented reality
• mobile computing
• mechatronics

Career options include:

• Training and Development Managers
• Special Effects Artist and Animator
• Search Marketing Strategist

Facts and Stats

• 90% first-to-second year retention
• 12th among Public Universities in the United States for Four-Year Graduation Rate
• 95% of 2021 CCA graduates employed or pursuing advanced degrees within six months of graduation

Pair Your ETBD Major With the Perfect Major, Co-Major, or Minor

Explore a wide range of co-majors and minors that complement your major, including:

• Business
• Marketing
• Games + Simulation
• Entrepreneurship
• Theatre
• Digital Marketing
• Management
• Psychological Science
• Digital Innovation
• Philosophy and Law
• Fashion
• Sport Management
• Spanish
• Communication Design
• Ethics, Society, and Culture
• Computer Science
• Architecture and Interior Design Studies
• English: Professional Writing and Rhetoric
• Arts Management
• Criminology
• Information Systems

Department of Emerging Technology in Business and Design Admission Information

There are a limited number of slots for existing students; acceptance into the major is competitive and based on a number of criteria beyond GPA.