Program Overview

Program Overview

The Digital Marketing program is an online graduate course that focuses on the impact of technology on the marketing mix. This course, IMS 519 Digital Branding, explores effective and efficient marketing strategies, with a focus on applications, innovations, and future direction.

Course Details

The course studies technology's impact on the marketing mix and explores effective and efficient marketing strategies. There is a focus on applications, innovations, and future direction, going beyond the technology that enables the internet.

Requirements and Structure

This class requires heavy reading, discussions, and engagement with online materials.

Program Focus

The program has a strong emphasis on e-commerce, exploring the intersection of technology and marketing.