Program Overview

Program Overview

The Product Sales and Promotion online microcredential is designed to enable students to apply basic marketing skills and concepts of branding and prospecting. This microcredential will also provide students with an understanding of the impact of modern advertising strategies.

Program Requirements

To earn this credential, students must successfully complete the Product Sales and Promotion Pathway with a C- or higher, which includes the following courses:

• CMR 105 Introduction to Marketing (3 credits)
• CMR 263 Sales and Promotion (3 credits)
• CMR 266 Consumer Behaviors (3 credits) These courses are online asynchronous, and there are no requirements to come to campus.

Microcredentials Impact

Microcredentials have been shown to have a significant impact on employers, with 88% stating that a microcredential helped a job candidate stand out. Additionally, 6 out of 10 workers will require retraining between now and 2027, highlighting the importance of microcredentials in advancing higher education.

Admission and Aid

The university's online programs empower students to advance their education and future with the flexibility they need. The university supports students every step of the way, from admission to enrollment and long-term success.

Program Details

• The Product Sales and Promotion microcredential is a stackable credential.
• Miami University has awarded over 9,000 microcredential badges.
• The microcredential is designed to provide students with a comprehensive understanding of product sales and promotion, including marketing skills, branding, and prospecting.