Program Overview

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University Program Information

The university offers a range of programs, including undergraduate and honors qualifications, master's and doctoral degrees, and short learning programs.

Bachelor of Commerce in Marketing Management

The Bachelor of Commerce in Marketing Management is a comprehensive program that provides students with in-depth knowledge of marketing principles, theories, and practices. The program is designed to equip students with the skills and knowledge required to succeed in the field of marketing management.

Qualification Details

• Qualification code: 98301
• NQF level: 7
• Total credits: 360
• SAQA ID: 83291
• APS/AS: 21

Purpose Statement

The purpose of the qualification is to provide students with comprehensive and in-depth knowledge of the principles, major theories, and paradigms, methods, and technology of the science and profession of marketing. The program aims to equip students with the higher-order cognitive reasoning skills and decision-making abilities required to understand and execute the tasks and functions associated with a high-level executive in marketing.

Rules and Requirements

• Students are only allowed to register for a maximum of 10 modules or 120 credits per academic year.
• Students should note that during the course of their studies, they would be required to have access to a computer, printer, and the internet.
• The applicable rules are indicated per level in the curriculum below.

Curriculum

The curriculum for this qualification is structured into three levels, with each level building on the previous one. The modules are specifically selected to grow students' knowledge and deeper understanding of the management science of marketing.

First Level

• CLA1501 - Commercial Law IA
• ECS1501 - Economics IA
• ECS1601 - Economics IB (Macroeconomics I)
• FAC1502 - Financial Accounting Principles, Concepts, and Procedures
• FAC1602 - Elementary Financial Accounting and Reporting
• MNB1501 - Business Management IA
• MNB1601 - Business Management IB
• MNM1502 - Customer Service
• MNM1503 - Introduction to Marketing
• STA1610 - Introduction to Statistics
• SUS1501 - Sustainability and Greed

Second Level

• DPR2605 - The Applied Public Relations Programme
• FIN2603 - Finance for Non-Financial Managers
• MNG2601 - General Management
• MNM2604 - Business-to-Business Marketing
• MNM2605 - Consumer Behaviour
• MNM2611 - Integrated Marketing Communication
• MNM2613 - Value Chain Marketing
• MNM2614 - Product and Price Management
• MNM2615 - Marketing in Africa

Third Level

• MNG3701 - Strategic Planning IIIA
• MNG3702 - Strategic Implementation and Control IIIB
• MNM3702 - Marketing Research
• MNM3703 - Sales Management
• MNM3709 - Strategic Marketing
• MNM3710 - Brand Management
• MNM3711 - International Marketing
• MNM3712 - Customer Relationship Management
• MNM3713 - Services Marketing
• MNM3714 - Digital Marketing

Transitional Arrangements

Students will retain credit for the replacement modules. The following modules have been replaced:

• FAC1601 has been replaced with FAC1602
• MNM1601 is equivalent to MNM1503
• MNM1505 is equivalent to CLA1501
• HRM2605 has been replaced with STA1610
• MNM2602 has been replaced with MNM2615
• MNM2607 has been replaced with DPR2605
• MNM2608 has been replaced with MNM2614
• MNM2609 has been replaced with MNM2604
• MNM2610 has been replaced with MNM2613

Research Areas

The university is committed to advancing knowledge and innovation through research. The research areas include:

• Problem-solving research with relevance and impact
• People in research
• Research and innovation initiatives
• Directorate of Innovation, Technology Transfer, and Commercialisation
• Research support
• Research ethics
• Reports
• Achievements
• News and events

Colleges and Schools

The university has several colleges and schools, including:

• College of Accounting Sciences
• College of Agriculture and Environmental Sciences
• College of Economic and Management Sciences
• College of Education
• College of Human Sciences
• College of Law
• College of Science, Engineering, and Technology
• College of Graduate Studies

Library and Resources

The university has a comprehensive library and resources to support student learning and research. The library provides access to a wide range of books, journals, and online resources.

Student Support

The university offers a range of student support services, including academic support, career counseling, and mental health services. The university is committed to providing a supportive and inclusive learning environment for all students.