Program Overview

Master's & Doctoral Degrees

The Master's and Doctoral degrees offered by the university provide students with post-graduate level knowledge, specific skills, and applied competence in various fields associated with Business, Commerce, and Management. These qualifications prepare students to be lifelong learners, employable researchers, entrepreneurs, and contributors to society and the business community.

Purpose Statement

The primary purpose of the Master of Commerce in Marketing Management qualification is to provide graduates with advanced knowledge and skills in marketing management. The qualification aims to prepare students to be intellectual economic leaders in their society and empower them to play a constructive role.

Rules

The curriculum consists of a dissertation that incorporates a research proposal to be completed within the first year of study.

Qualification Details

• Qualification code: 90145
• Qualification type: Full Research
• NQF level: 9
• Total credits: 180

Registration

Applicants may only register once they have received confirmation from the university that their application for admission has been accepted. Re-registering students and students who officially deferred their studies must register online during the approved registration period.

Registration Period

• Registration opens: 7 January 2026
• Registration closes: 31 March 2026
• Final date for payment: 31 March 2026

Time Limits for this Degree

• Coursework master's degree: A maximum of three years with an option to apply for one additional year.
• Research master's degree: A maximum of three years with an option to apply for one additional year.
• Doctoral degree: A maximum of six years with an option to apply for one additional year.

Catalytic Niche Areas (CNAs)

The university has identified 10 Catalytic Niche Areas to be operationalized within the colleges:

• Marine studies
• Aviation and aeronautical studies
• Automotive
• Energy
• Space study and square kilometer array
• Fourth IR and digitalization
• Natural sciences (biotechnological studies)
• Health studies/medicine
• Feminist, womanist, and Bosadi theorizations
• Student support and co-curricular activities

Curriculum

The curriculum includes a dissertation in Marketing Management. Students are advised to discuss their research interests with their supervisor to incorporate one or more of the Catalytic Niche Areas into their studies.

Modules

• DFMNM91 - Dissertation: Marketing Management