Program Overview

University Program Information

The university offers a range of programs, including undergraduate and postgraduate degrees, as well as short learning programs.

Colleges

The university is divided into several colleges, each offering a range of programs:

• Accounting Sciences
• Agriculture & Environmental Sciences
• Economic & Management Sciences
• Education
• Human Sciences
• Law
• Science, Engineering & Technology
• College of Graduate Studies

Programs

Some of the programs offered by the university include:

• Undergraduate & honours qualifications
• Master's & doctoral degrees
• Short Learning Programmes
• Student policies & rules
• Pay your study fees
• Credits & exemptions for study units passed at other institutions
• Map your qualification
• Web registration

Specific Program: Advertising and Sales Promotion

Program Details

The Advertising and Sales Promotion program (MNM2606) is a semester module at NQF level 6, worth 12 credits. It is presented in English and online. The pre-requisite for this module is MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNM1601.

Program Purpose

The purpose of this module is to provide students with an informed understanding of the concepts, principles of integrated marketing communication, and its process in the business environment. This includes the role of advertising and advertising strategy in the marketing environment, major advertising media methods available to marketers, media planning, the principles of sales promotion in the business environment, public relations and publicity in the marketing environment, and the role of sponsorship, direct and digital marketing in the advertising environment.

Research

The university is involved in various research areas, including:

• Problem-solving research with relevance and impact
• People in research
• Research & innovation initiatives
• Directorate of Innovation, Technology Transfer and Commercialisation
• Research support
• Research ethics
• Reports
• Achievements
• News & events

Alumni

The university has an alumni program that allows former students to stay connected with the university and be involved in various activities. Alumni can also access various benefits, including career services and discounts on university merchandise.