Program Overview

University Program Information

The university offers a range of programs and services to support students and faculty.

Colleges

The university is organized into several colleges, each with its own areas of focus:

• Accounting Sciences: Offers programs in accounting and related fields.
• Agriculture & Environmental Sciences: Focuses on agriculture, environmental sciences, and related areas.
• Economic & Management Sciences: Covers economics, management, and related fields.
• Education: Offers programs in education and related areas.
• Human Sciences: Focuses on human sciences, including social sciences and humanities.
• Law: Offers programs in law and related fields.
• Science, Engineering & Technology: Covers science, engineering, technology, and related areas.
• College of Graduate Studies: Supports graduate students and offers programs in various fields.

Research

The university is committed to research and innovation, with a focus on:

• Problem-solving research with relevance and impact
• People in research, including NRF rated researchers and research groups
• Research & innovation initiatives, including research institutes and chairs
• Directorate of Innovation, Technology Transfer and Commercialisation, which supports innovation and commercialization
• Research support, including awards, grants, and research permissions
• Achievements, including awards and prizes
• News & events, including research news and events

Public Relations in Industry - DPR3702

This module is designed to provide students with:

• An appreciation of the scale and scope of the public relations industry and the skills required by public relations professionals
• An understanding of the context in which public relations operates
• An understanding of the strategic role of public relations in devising and implementing organisational strategy and as the champion of corporate reputation
• A better appreciation of communications theory and how this supports public relations practice at both strategic and technical levels
• An appreciation of the ethical framework within which public relations operates and the regulatory structure which determines its practice Module details:
• Diploma
• Semester module
• NQF level: 7
• Credits: 12
• Module presented in English
• Module presented online