Program Overview

Program Overview

The "Second Period of Junior Cigar Sommelier Professional Ability Certification Training Class" was successfully held at Harbin Engineering University. The training class aimed to strengthen the construction of cigar marketing talent teams, improve the specialized quality and ability level of cigar marketing teams, and enable cigar marketing personnel and retailers to master professional cigar knowledge.

Program Details

The training class was held on October 14th and was attended by 188 students from the Heilongjiang Province Tobacco Monopoly Bureau (Company). The class was hosted by the Continuing Education College of Harbin Engineering University and was commissioned by the China National Tobacco Corporation Heilongjiang Province Company.

Program Objectives

The program objectives include:

• Constructing a team of cigar marketing professionals with comprehensive knowledge and standardized service skills
• Promoting the development of domestic cigar brands and enhancing market competitiveness
• Providing students with professional cigar knowledge and skills

Program Content

The program content includes:

• Cigar foundation knowledge
• Cigar storage and maintenance
• Cigar art
• Cigar business norms
• Professional cigar bar construction and operation
• Cigar tasting environment construction
• Brand and product systems of Huanghelou, Taishan, Wangguan, and Changcheng cigars
• Cigar sommelier practice and problem analysis

Program Format

The program adopts a variety of formats, including:

• Specialized lectures
• Case sharing
• Interactive classroom activities
• Practical exercises

Program Expectations

The program expects students to:

• Treasure the learning opportunity
• Study diligently
• Think critically
• Apply what they have learned
• Combine theoretical knowledge with practical work experience
• Demonstrate a good spirit and attitude towards learning