Digital Business - Act on the Digital World
Program Overview
Digital Business - Act on the Digital World
Program Overview
The Digital Business - Act on the Digital World program is designed to provide students with a comprehensive understanding of the digital landscape and its impact on business. The program is offered by the ècole polytechnique and is tailored for individuals who wish to launch or develop a digital activity.
Program Details
- Duration: 3 weeks
- Pace: Self-paced
- Discipline: Management of Innovation and Enterprises
- Language: English
- Level: Bachelor
Program Description
The program proposes to study basic notions for those who wish to launch or develop a digital activity. It presents essential elements to understand the specific context of digital innovation, including the concept of "digital transformation" and how data changes the rules of the game. The program also explores how the digital context is favorable to entrepreneurial initiatives and poses challenges to established companies. Additionally, it examines how digital transforms marketing and commercial actions and how it obliges to reconsider the notions of value chain and strategy.
Program Content
The program is based on short and dense videos, as well as carefully selected resources. It aims to provide a comprehensive overview of the digital business landscape, covering topics such as digital transformation, innovation, and entrepreneurship.
Institution
The ècole polytechnique is a founding member of the Institut polytechnique de Paris.