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Bachelors

Advertising and Public Relations

Peoples' Friendship University of Russia
NA , Russia
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Students
Tuition Fee
RUB 250,000
Per year
Start Date
Not Available
Medium of studying
On campus
Duration
4.5 years
Details
About Program
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Details
Program Details
Degree
Bachelors
Major
Advertising | Marketing | Public Relations
Area of study
Business and Administration | Journalism and Information
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
RUB 250,000
About Program

Program Overview

Advertising and Public Relations Program

Overview

The Advertising and Public Relations program is designed to provide students with a comprehensive understanding of the field, including the history, principles, and practices of advertising and public relations. The program aims to equip students with the knowledge, skills, and competencies necessary to succeed in this field.


Mode of Study and Level of Study

  • Mode of study: Extramural
  • Level of study: Bachelor
  • Direction of preparation: Advertising and Public Relations
  • Department: Faculty of Philology

Training Period and Language of Study

  • Training period: 4 years 6 months
  • Language of study: Russian

Profession

The profession of a specialist in the field of advertising and PR involves informing, persuading, and influencing public opinion. The main result of this profession is to achieve benefits such as recognition, popularity, loyalty, public opinion, image, and reputation. The term "Public Relations" was first used by US President Thomas Jefferson in 1807, replacing the words "state of thought" with "public relations" in his 7th Address to the Congress.


Educational Process

The educational process begins with an intensive immersion in the profession in the first year. Students study a range of subjects, including:


  • Integrated marketing communications
  • The current state of the communications services market in Russia and abroad
  • Strategies and technologies for shaping public opinion, image, and reputation
  • The secrets of election campaigns
  • Crisis management
  • Internet promotion tools Key disciplines include:
  • New and social media
  • Fundamentals of graphic design
  • PR and international relations
  • Psychology of management
  • Business etiquette
  • Imagology
  • Management
  • Marketing
  • Theory and practice of mass communications

Practice

The program includes practical training, such as business games, subject discussions, master classes, and participation in international competitions. Students also practice in communication agencies, strategic communications departments, and government bodies.


Career

Graduates of the program will be able to:


  • Conduct communication campaigns
  • Manage reputational risks
  • Promote goods and services
  • Conduct PR research
  • Form a corporate culture
  • Build effective communications with all groups that affect the company's performance The main tool of the graduate's work is information, and the areas of application of advertising and PR include:
  • Tourism
  • Aviation
  • Banking
  • Education
  • International relations
  • Public policy
  • Pharmaceuticals
  • Housing and communal services
  • Energy Graduates can start their careers as assistants, assistants, or trainees and can progress to become CEOs of communications holdings, heads of public relations departments, or vice presidents of companies for strategic communications.
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