Program Overview

Program Overview

The program in question is a professional development course titled " ," which translates to "Public Relations and Advertising Manager." This program is designed for individuals who possess strong communication skills, are interested in media, marketing, public opinion research, and psychology, and are capable of working under high pressure.

Program Details

• Program Type: Professional development
• Duration: 510 hours / 8 months
• Format: Distance learning with the use of digital technologies
• Cost: 55,000 rubles

Target Audience

The program is suited for:

• Individuals looking to acquire new skills and be in demand in the job market
• Those with developed communication skills seeking to monetize them
• Aspiring professionals in the field of advertising and public relations aiming to work in large companies

Program Outcomes

Upon completion, participants will learn to:

• Organize work with both external and internal target groups
• Use media planning tools, calculate PR action and campaign budgets, and evaluate the effectiveness of PR campaigns
• Understand the basics of PR in politics and state management
• Apply legal and regulatory frameworks for PR activities
• Utilize PR technologies in the internet space
• Apply basic copywriting principles

What Distinguishes the Program

• The program allows for the formation of an individual educational trajectory, where participants can choose the necessary number of modules
• The training is conducted on the basis of a leading Russian university, with classes led by highly qualified instructors

Admission Requirements

For Individuals:

• Application form
• Statement of admission to training
• Consent to the processing of personal data
• Scan of the education document (certificate from an educational institution)
• Scan of the SNILS (Social Insurance Number)
• Certificate of name change (if applicable)

For Legal Entities:

• Application form
• Statement of admission to training
• Consent to the processing of personal data
• Scan of the education document (certificate from an educational institution)
• Scan of the SNILS
• Certificate of name change (if applicable)
• Organization's details
• Scan of the document confirming the signatory's authority

Program Content

The program consists of 13 modules:

1. Public Relations and Advertising in Historical Development
2. Theory of Communications. Public Relations in the System of Communications
3. Speeches, Their Writing, and Delivery. Copywriting
4. Work with Main Public Groups. Intra-Corporate PR
5. Media Planning. Planning of PR Actions and Campaigns Budgets and Evaluation of PR Campaign Effectiveness. Sponsorship and Fundraising
6. Branding and Marketing Communications
7. PR Technologies in the Internet Space
8. Crisis Management. Anti-Crisis PR. Rumors, Their Characteristics, and Spread Factors. Negotiations
9. PR in Politics and State Management
10. Legal and Regulatory Framework for PR Activities and Advertising
11. Management and Planning of PR Activities
12. Psychology and Technologies of Business Communication
13. Image Making as a Direction of PR Activities. Professional Image

Types of Classes

• Lectures (presentational and informational materials)
• Practical classes in the format of webinars
• Independent work, including in the distance learning system

Experts and Instructors

The program is taught by highly qualified personnel from a leading Russian university.