Program Overview

Program Overview

The program "Manager of Public Relations and Advertising" is a professional development course offered by the Institute of Advanced Training and Retraining of Personnel (IATRP) at the Peoples' Friendship University of Russia (RUDN). The program is designed to help individuals develop strategic planning, advertising, and public relations skills.

Program Details

• Format: Distance learning with the use of digital technologies
• Duration: 8 months
• Volume: 510 academic hours
• Tuition Fee: 55,000 rubles
• Center of Continuing Professional Education: Institute of Advanced Training and Retraining of Personnel (IATRP)

Program Objectives

The program aims to equip students with the skills necessary to develop and implement effective public relations and advertising strategies. Students will learn how to:

• Organize work with external target groups and implement internal corporate public relations
• Use media planning tools, calculate PR action and campaign budgets, and evaluate the effectiveness of PR campaigns
• Apply basic principles of public relations in politics and government
• Use regulatory and legal frameworks to make informed decisions
• Master public relations technologies in the internet space
• Apply basic copywriting principles

Target Audience

The program is designed for individuals who wish to acquire new skills and be in demand in the labor market, have developed communication skills and want to monetize them, and aspire to become professionals in the field of advertising and public relations and work in large companies.

Career Opportunities

Graduates of the program will be equipped to work as managers of public relations and advertising in various organizations, including large companies, government agencies, and non-profit organizations. They will be able to develop and implement effective public relations and advertising strategies, organize work with external target groups, and apply basic principles of public relations in politics and government.