Program Overview

Bachelor of Business Administration (B.B.A.) in Global Business Management

The program emphasizes teaching business principles that can be applicable to businesses worldwide, covering international trade (imports and exports) and business practices for multinational corporations. Besides concepts and theories, the Global Business Management curriculum includes contents concerning the social, financial, and economic changes between Western and Eastern countries.

Career Opportunities

Graduates can work for multinational corporations and international organizations which require business skills involving international trade (imports and exports), international finance (currency exchange), marketing, and international management. Career opportunities may cover several job positions such as multinational manager, business development director, international trade and customs manager, and international foreign policy advisor.

Entry Requirements

Required Documents

• Thai Applicants:
  • Admission Channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.
  • Qualifications:
    • Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.
    • GPAX 5 Semester 2.00 out of 4.00 or GPAX 6 Semester 2.00 out of 4.00 or equivalent.
    • Valid English test result: IELTS 5.0; or TOEFL Paper-based 500, TOEFL Computer-based 173, TOEFL Internet-based 61; or SAT Reading and Writing Part 450.
    • Valid Mathematics test result: SAT Math part 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management).
• Foreign Applicants:
  • Admission Channels: KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.
  • Qualifications:
    • Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold 580 points; with 145 points for each section).
    • GPAX 5 Semester 2.00 out of 4.00 or GPAX 6 Semester 2.00 out of 4.00 or equivalent.
    • For non-native English speaking applicants, valid English test result: IELTS 5.0; or TOEFL Paper-based 500, TOEFL Computer-based 173, TOEFL Internet-based 61; or SAT Reading and Writing Part 450.
    • Valid Mathematics test result: SAT Math part 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management).

Application Process

• Admission channels: Portfolio Admission (TCAS 1), KKU Quota (TCAS 2), Nationwide Direct Admission (TCAS 3), Admission (TCAS 4), and KKUIC Direct Admission (TCAS 5).
• Important documents to be uploaded:
  1. A photo size 3ﾗ4 cm with no hat or sunglasses, taken no longer than 6 months ago.
  2. A copy of ID card or Alien certificate or Passport.
  3. A copy of Housing registration (For Thai applicant only).
  4. A copy of academic transcripts (GPAX) or an equivalent document.
  5. A copy of English and Math proficiency test score: IELTS, TOEFL, and SAT (If any).
  6. A recommendation letter from the institute where the high school degree was attained (If any).
  7. A copy of name change certificate (If any).
• Application fee:
  • TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code).
  • KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card).

Tuition Fee

Please note that the tuition fees for the whole program (4 years, 8 semesters) are available upon request. An admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under English language conditions.

Program Learning Outcomes (PLOs)

• PLO1: Apply knowledge and expertise in business administration appropriately to current business situations.
  • PLO1.1: Critically analyze current and future business conditions.
  • PLO1.2: Establish methodologies to support business administration.
  • PLO1.3: Analyze opportunities to develop organizational strategies.
  • PLO1.4: Determine the most suitable concepts, techniques, and methods for analyzing business problems.
  • PLO1.5: Apply business administration knowledge to gain insights.
• PLO2: Develop modern and innovative business management concepts that can operate effectively in a changing environment.
  • PLO2.1: Demonstrate potential in business administration and organizational management.
  • PLO2.2: Develop effective plans and apply them appropriately.
  • PLO2.3: Assess and analyze impacts in a constantly changing work environment.
  • PLO2.4: Utilize modern technology and analytical processes to identify relevant business opportunities or problems.
  • PLO2.5: Develop innovative and practical methods for addressing business problems or opportunities.
• PLO3: Demonstrate the ability to work effectively as part of a team.
  • PLO3.1: Maintain interpersonal relationships that enhance work performance and success.
  • PLO3.2: Value diversity.
  • PLO3.3: Demonstrate effective communication and collaboration skills.
• PLO4: Exhibit business practices that adhere to ethical principles and emphasize sustainability.
  • PLO4.1: Analyze the ethical principles of business conduct.
  • PLO4.2: Consider sustainability concepts within the business context.

Curriculum

Year 1

• First Semester:
  • IC Mathematics in Everyday Life
  • IC Information Literacy
  • IC Wellness Dimensions
  • IC011xxx General Education Course, Language Elective
  • IC Critical Reading and Writing
  • IC Principle of Management
• Second Semester:
  • IC Academic English
  • IC Globalization Studies
  • IC Cultural Diversity
  • IC Introductory Business Statistics
  • IC Leadership and Change Management
  • IC011xxx General Education Course, Language Elective

Year 2

• First Semester:
  • IC Microeconomics
  • IC Introduction to Accounting
  • IC Business Computing
  • IC Organizational Behavior
  • IC Basic Marketing Concept
  • IC Management Information Systems
• Second Semester:
  • IC Macroeconomics
  • IC Business Law
  • IC Introduction to Business Research
  • IC Business Ethics
  • IC Inferential Statistics for Business Analysis
  • ICxxxxxx Free Elective Course 3 credits

Year 3

• First Semester:
  • IC Fundamentals of Finance
  • IC Operation Management
  • IC Business Strategy
  • IC International Business Management
  • ICxxxxxx Free Elective Course 3 credits
  • ICxxxxxx Minor Elective Course 3 credits
• Second Semester:
  • IC International Human Resource Management
  • IC Financial Markets, Institutions and International Financial System
  • IC International Business Collaboration
  • IC Applied Project Management
  • ICxxxxxx Minor Elective Course 6 credits

Year 4

• First Semester (Track 1: Internship):
  • IC Project in Global Business Management
  • IC Internship in Global Business Management (During the summer of 3rd-Year)
  • ICxxxxxx Minor Elective Course 3 credits
• First Semester (Track 2: Cooperative Education):
  • IC Cooperative Education in Global Business Management
• Second Semester (Track 1: Internship):
  • IC Seminar in Global Business Management
  • ICxxxxxx Minor Elective Course 6 credits
• Second Semester (Track 2: Cooperative Education):
  • IC Seminar in Global Business Management
  • ICxxxxxx Minor Elective Course 9 credits

Minors

Students must complete 18 credits by selecting one Track from the tracks offered below.

Track 1: International Marketing

• IC Strategic Marketing Management
• IC Global Marketing Management
• IC Business Service Marketing
• IC Customer Relationship Management
• IC Pricing Strategy and Decision
• IC Logistics and Supply Chain Management

Track 2: International Entrepreneurship

• IC Business Plan Development and Business Strategy for International Entrepreneurship
• IC Marketing for International Entrepreneur
• IC Human Resources Management for Small Business
• IC Business Investment and Accounting for Small Business
• IC Business Processes, Operations, and Product Development
• IC Business Expansion and Franchise Development

Track 3: Inter-Disciplinary in Business

Combination of courses from Track 1 and Track 2.