Program Overview

Bachelor of Business Administration Program in Management, Entrepreneurship, and Logistics

The Bachelor of Business Administration Program in Management, Entrepreneurship, and Logistics is designed to meet the demands of the constantly evolving digital era. This program effectively combines fundamental knowledge with specialized expertise, incorporating learning through real experiences and modern supplementary activities. As a result, graduates not only possess strong knowledge and skills but are also prepared to become visionary entrepreneurs capable of managing businesses across all dimensions of society.

About the Program

The Bachelor of Business Administration Program in Management, Entrepreneurship, and Logistics has been crafted to respond to the global market's needs in the digital age and intense competition. The goal is to produce graduates who not only possess business management knowledge but also a diverse and modern array of specialized skills that align with the World Economic Forum Skill 2024 standards, which lay the groundwork for essential skills for future human resources.

Program Details

• Program Name in Thai: หลักสูตรบริหารธุรกิจบัณฑิต สาขาวิชาการจัดการ ผู้ประกอบการและโลจิสติกส์
• In English: Bachelor of Business Administration Program in Management, Entrepreneurship, and Logistics
• Degree and Major Name:
  • Full Name (in Thai): บริหารธุรกิจบัณฑิต (การจัดการ ผู้ประกอบการและโลจิสติกส์)
  • Abbreviated Name (in Thai): บธ.บ. (การจัดการ ผู้ประกอบการและโลจิสติกส์)
  • Full Name (in English): Bachelor of Business Administration (Management, Entrepreneurship, and Logistics)
  • Abbreviated Name (in English): B.B.A. (Management, Entrepreneurship, and Logistics)
• Program Format: Bachelor's degree in an academic program with a duration of 4 years
• Language of Instruction: Primarily Thai, with some courses offered in English
• Admissions: Open to Thai students and international students who possess proficiency in Thai

Program Structure and Curriculum Plan

Course Category | Regular Plan (Credits) | Cooperative Education Plan (Credits)

• General Education Courses | 24 | 24
• Specialized Courses | 90 | 90
  • – Basic Business Management Subject Group | 21 | 21
  • – Required Courses | 54 | 54
  • – Elective Courses | 15 | 9
  • – Cooperative Education Courses | 0 | 6
• Free Elective Courses | 6 | 6
• Total Credits | 120 | 120

Tuition Fees

• Item | Amount (Baht) | Remarks
• Tuition Fee Per Semester | 15,000 |
• Total Tuition Fee for the Program | 120,000 |
• Summer Term Tuition Fee | 7,500 | Pay half of the regular tuition fee
• Leave of Absence Tuition Fee | 1,000 per term |

Knowledge and Skills Acquired

1. Knowledge and skills in business management: Students will study strategic planning and systematic organization management to enhance their capabilities in managing projects in both the manufacturing and service sectors for maximum efficiency.
2. Skills in logistics and supply chain management: Students will develop analytical skills and manage the flow of goods and information within logistics systems, utilizing modern technology for warehouse management and transportation.
3. Creativity as an entrepreneur: Students will enhance their skills in business planning and generating new ideas for business development, advancing towards professional innovation.
4. Skills in finance and accounting: Students will develop skills to analyze financial data to support business decision-making, planning, and managing finances appropriately in relation to the business environment.
5. Digital skills and information technology: Students will develop skills to effectively use modern tools and programs in management, understanding the principles of big data and data analysis to create business advantages.
6. Communication and collaboration skills: Students will enhance their communication skills in both Thai and English effectively, including the development of negotiation skills and fostering good relationships within the organization.
7. Leadership and human resource management: Students will develop their ability to lead teams and manage personnel within organizations, learning how to coordinate in rapidly changing environments.
8. Analytical and research skills: Students will practice analyzing situations and preparing research reports to support accurate decision-making, using correct data and evidence in business planning and development.

Career Guidelines

The Bachelor of Business Administration program, specializing in Management, Entrepreneurship, and Logistics, not only serves as a solid foundation of knowledge in business and logistics management but also opens pathways to diverse and modern career opportunities. Graduates will develop skills in management, strategic planning, problem-solving, and effective collaboration with others, while also creating networks and gaining real-world experience from organizations, thus equipping them to become leaders who can transform the business world in the digital age and respond to challenges in the labor market with full potential.

• Private Business Sector: Graduates entering the private business sector will be prepared with management skills applicable to various organizations, such as:
  • Business Manager/Executive responsible for strategic planning and management in both production and service sectors to ensure smooth organizational operations and meet market demands.
  • Project Manager tasked with planning and controlling various projects within organizations, utilizing analytical skills and problem-solving in real situations.
  • Logistics & Supply Chain Manager oversees the flow of goods and information in warehouse management, transportation, and distribution efficiently.
  • Business Consultant provides advice and recommends strategies for improving organizational processes to respond to challenges in the digital era.
• Public Sector and State-Owned Enterprises: For those aspiring to work in the public sector and state-owned enterprises, this program prepares students with appropriate management knowledge for the operations of governmental units, such as:
  • Government Executive serves as personnel responsible for managing and developing public services, employing business management principles and analyzing work processes to enhance efficiency and effectiveness.
  • Policy Analyst and Strategic Planner in State-Owned Enterprises works as personnel analyzing data and preparing reports to support decision-making at the level of state-owned enterprises.
  • Project Manager for Government System Development works as personnel planning and executing projects to modernize operational systems in government organizations and meet public needs.
• Self-Employment and Entrepreneurship: For those determined to create their own businesses, this program develops creative thinking and comprehensive entrepreneurial skills through practical training from the first year until graduation, enabling students to be prepared to start their own enterprises and eventually become successful entrepreneurs, such as:
  • Entrepreneur applies the knowledge and skills acquired to create new innovative businesses capable of competing in the market.
  • Small Business Owner manages businesses in the service or product sectors using knowledge of management, logistics, and strategic planning to enhance competitiveness.
  • Business Networker builds a strong business network through real experiences and extracurricular activities, serving as a foundation for future business expansion.