Program Overview

Introduction to the Program

The Department of Food Technology at Khon Kaen University is offering a non-degree course titled "Food Innovation for Health and Marketing Strategies." This program aims to equip participants with the skills and knowledge necessary to innovate and market food products, focusing on health and sustainability.

Program Details

• Duration and Format: The program consists of four modules, each providing hands-on experience and theoretical foundations. It adopts a hybrid learning approach, combining lectures with practical exercises in laboratories and model factories.
• Modules:
  • Module 1: Plant-based Innovation - Exploring trends and technologies in plant-based food production.
  • Module 2: Probiotics & Beauty Food - Delving into the health benefits and applications of probiotics and beauty foods.
  • Module 3: Packaging Design and Shelf Life Extension - Focusing on innovative packaging solutions to extend product freshness and appeal.
  • Module 4: Product Development and Digital Marketing - Strategies for developing marketable products and effectively marketing them through digital channels.
• Target Audience: The program is designed for various groups, including entrepreneurs, SMEs, community enterprises looking to add value to their agricultural products, working professionals and individuals seeking to reskill or upskill in food technology and marketing, recent graduates aiming to start their own food businesses, and high school students interested in exploring their aptitude and preparing for university studies.
• Learning Experience: Participants will engage in lectures, hands-on laboratory and factory work, field trips to leading businesses and organizations, prototype development, and private consulting sessions to advance their business ideas or projects.
• Outcome: Upon completing the four modules, participants will gain a comprehensive understanding and skill set in food innovation and market fit, including expertise in plant-based products, probiotics, packaging design, and digital marketing strategies.

Admission and Enrollment

• Application Period: The first round of applications is open from the current date until March 9, 2026.
• Selection and Notification: Applicants will be notified of their selection and further instructions by March 11, 2026.
• Enrollment Limit: The program is limited to 40 participants per module, allowing for a personalized and focused learning experience.

Venue and Support

• Location: The program will be conducted at the Faculty of Technology, Khon Kaen University.
• Sponsorship: The program is supported by the "New Breed of Graduates" project for the 2026 fiscal year, reflecting the university's commitment to fostering innovation and entrepreneurship in the food industry.

Conclusion

The "Food Innovation for Health and Marketing Strategies" non-degree course at Khon Kaen University offers a unique opportunity for individuals from diverse backgrounds to acquire cutting-edge skills in food technology and marketing. By focusing on innovation, health, and sustainability, the program aims to contribute to the development of a more vibrant and competitive food industry, both locally and globally.