Program Overview

Certificate in Digital Marketing

The Certificate in Digital Marketing provided by Villanova University offers hands-on training in digital strategy, campaign management, and performance analytics to help drive real results.

Program Description

Villanova University's Digital Marketing Certificate provides participants with the skills necessary to succeed in the digital marketing field. The program focuses on providing hands-on training in key areas such as digital strategy, campaign management, and performance analytics.

Requirements

To achieve the certificate, participants must select 3 courses or 6 micro-course equivalences from the list below, totaling 225 clock hours.

Course Equivalencies

The following course equivalencies are available:

• DMK 1100 + DMK 1110 = DMK 1120
• DMK 1200 + DMK 1210 = DMK 1220
• DMK 1300 + DMK 1310 = DMK 1320
• DMK 1400 + DMK 1410 = DMK 1420
• LDNC 1300 + LDNC 1310 = LDNC 1320

Course List

The available courses are:

• DMK 1100: Strategic Digital Marketing: Principles (37.5 clock hours)
• DMK 1110: Strategic Digital Marketing: Practice (37.5 clock hours)
• DMK 1120: Strategic Digital Marketing: Principles and Practice (75 clock hours)
• DMK 1200: Effective Multi-Channel Digital Marketing: Principles (37.5 clock hours)
• DMK 1210: Effective Multi-Channel Digital Marketing: Practice (37.5 clock hours)
• DMK 1220: Effective Multi-Channel Digital Marketing: Principles and Practice (75 clock hours)
• DMK 1300: Advanced Digital Marketing and Analytics: Strategy, Ethics and AI Integration: Principles (37.5 clock hours)
• DMK 1310: Advanced Digital Marketing and Analytics: Strategy, Ethics and AI Integration: Practice (37.5 clock hours)
• DMK 1320: Advanced Digital Marketing and Analytics: Strategy, Ethics and AI Integration: Principles and Practice (75 clock hours)
• DMK 1400: Digital Content Creation for Social Media: Principles (37.5 clock hours)
• DMK 1410: Digital Content Creation for Social Media: Practice (37.5 clock hours)
• DMK 1420: Digital Content Creation for Social Media: Principles and Practice (75 clock hours)
• LDNC 1300: Finance and Accounting for the Non Financial Manager: Principles (37.5 clock hours)
• LDNC 1310: Finance and Accounting for the Non Financial Manager: Practice (37.5 clock hours)
• LDNC 1320: Finance and Accounting for the Non Financial Manager: Principles and Practice (75 clock hours)

Total Clock Hours

The total clock hours required for the certificate is 225.