Program Overview

Program Overview

The Master's degree program in PR and Advertising in Internet Marketing is offered by the Graduate School of Economics and Management at Ural Federal University. The program aims to prepare highly qualified specialists in the field of communication activities in the Internet.

Program Details

• Area of studies: 42.04.01 Public Relations and Advertising
• Branch of science: Social Sciences
• Institute: Graduate School of Economics and Management
• Degree awarded: Master's degree
• Intake Year:
• Mode and duration of study: Full-time, 2 years
• Languages: Russian

Program Description

The main feature of the program is that the main customers are employers who note the lack of specialists in the field of advertising and public relations in the Internet. The main partners of the program are SKB Kontur and AC Deltaplan. Almost half of the curriculum disciplines are implemented by practitioners engaged in promotion in the Internet. 50% of the program is implemented in English (1st and 4th semesters).

Career Opportunities

The main professions of graduates of the program are:

• Advertising specialist: a specialist who is responsible for the advertising activities of the company.
• Head of the marketing, advertising, and PR services department: heads the organization's interaction with the media, communication in social media, and the company's content line.
• Internet marketer: promotion of the company in the Internet environment, attracting customers, bringing products to a certain level, market research, affecting sales growth, branding, and creating the image of the company.
• Business analyst in the field of Internet marketing: a specialist who uses business analysis methods to research Internet marketing of organizations in order to identify problems and propose solutions.

Program Curriculum

The curriculum of the program includes the following modules:

• Scientific Communications (in English)
• Management of Integrated Marketing Communication (in English)
• Applied Aspects of International Communications (in English)
• PR and advertising technologies in the Internet
• The Internet analysis methods
• Online PR and advertising strategies
• Applied aspects of PR and advertising in the Internet
• Features of PR and advertising in the B2B online market
• Features of PR and advertising in the B2C online market
• Advertising video production (in English)

Admission

Admission to the program "PR and advertising in Internet marketing" will help students obtain highly demanded competencies in the market, learn how to analyze the market, target audiences for more effective online product promotion, master modern advertising and public relations tools under the guidance of practitioners in this industry, get the opportunity to do an internship in large companies, which gives a chance to get a good job in the future, and build a career as an internet market researcher.