Program Overview

Neuroscience of Customer Service

Course Description

The Neuroscience of Customer Service course aims to improve customer service through the application of brain science. By leveraging neural strategies of information processing, participants can enhance internal and external customer interactions.

Course Objectives

• Learn how to add value to the customer experience
• Understand how to leverage neural strategies of information processing to improve customer interactions
• Discover how the brain's need for social connections influences customer behavior

Expected Outcomes

• Increase ability to hear and be heard by customers
• Apply the BRAIN-based approach to improve customer service experiences
• Successfully deal with difficult or angry customers

Additional Information

Benefits of Attending

Recent advances in neuroscience provide insights into customer minds, enabling more effective connections. This course offers a new understanding of customer service, refining skill levels and providing enlightening insights.

Target Audience

This course is suitable for anyone who works with customers directly or indirectly, including managers of customer support teams.

Course Details

• Date and Time: Thursday, May 7, 2026, 9 a.m. 4 p.m.
• Fees: $299 per person
• Location: Boise State University, Ron and Linda Yanke Family Research Park, 220 E. Parkcenter Blvd., Boise, ID 83706

Presenter

Carol Barkes, CPM, a certified professional mediator, neuro peak performance specialist, and best-selling author, will present the course. She has a background in mediation, teaching, and consulting, with a straightforward and engaging presentation style. Carol holds a BBA and MBA from Jones International University and is pursuing her Ph.D. at Grand Canyon University.