Program Overview

Marketing Program

The Marketing program emphasizes analytical skills with practical applications and developing actionable insights. Students acquire extensive hands-on experience using metrics-driven techniques to support marketing decisions.

Course: MKT 356. Marketing Metrics and Insights

This course has the following prerequisites:

• MKT 304
• BUS 312 is a prerequisite for business majors

The course topics include:

• Marketing metrics frameworks
• Data processing techniques and tools
• Database management of customers and segments
• Analysis of email, social media, and ad campaigns
• Recency, frequency, monetary (RFM) analysis
• A/B testing

Schedule of Classes

The schedule for MKT 356 is as follows:

Spring-2026

• Class Number: 13642
  • Location: BB2212
  • Day: Tuesday
  • Time: 2:30pm-3:45pm
• Class Number: 13708
  • Location: BB2212
  • Day: Thursday
  • Time: 2:30pm-3:45pm

Fall-2025

• Class Number: 13608
  • Location: BB2212
  • Day: Tuesday
  • Time: 2:30pm-3:45pm
• Class Number: 13635
  • Location: BB2212
  • Day: Thursday
  • Time: 2:30pm-3:45pm