Social Media Marketing
| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-03-01 | - |
Program Overview
Marketing Program
The Marketing program focuses on using social media as a marketing tool to reach consumers. Students learn how to use various tools to conduct research, develop marketing campaigns, and increase the company's competitive advantage.
Course: MKT 459. Social Media Marketing
Description
This course focuses on using social media as a marketing tool to reach consumers. Students learn how to use various tools to conduct research, develop marketing campaigns, and increase the company's competitive advantage. Topics include marketing with leading social media platforms, conducting a social media audit, and creating a strategic social media marketing plan.
Prerequisites
- MKT 304
- BUS 312 is a prerequisite for business majors
Schedule of Classes
Spring-2026
Class Number | Location | Day | Time ---|---|---|--- 13651 | BB2125 | MoWe | 5:30pm-6:45pm 13770 | BB2125 | Tu | 10:00am-11:15am 13837 | BB2125 | TuTh | 11:30am-12:45pm 13847 | BB2125 | Th | 10:00am-11:15am
Fall-2025
Class Number | Location | Day | Time ---|---|---|--- 13621 | BB2125 | TuTh | 10:00am-11:15am 13687 | BB2212 | TuTh | 11:30am-12:45pm 21081 | BB2212 | MoWe | 5:30pm-6:45pm
