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Marketing Strategy

California State University Northridge
Los Angeles , United States
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Major
Business Management | Digital Marketing | Marketing
Area of study
Business and Administration
Course Language
English
Intakes
Program start dateApplication deadline
2025-09-01-
2026-03-01-
About Program

Program Overview

Marketing Program

The Marketing program is a comprehensive course of study that focuses on the advanced application of marketing principles for effective marketing strategy.


Course: MKT 449 - Marketing Strategy

Description

This capstone requirement for marketing majors emphasizes strategically important decisions with significant implications and relevance for marketing decisions in competitive situations. Topics include:


  • Relationship marketing
  • Brand development strategy
  • Value creation
  • Value communication
  • Value delivery
  • Digital marketing strategy

Prerequisites

  • MKT 304
  • Either MKT 346 or MKT 348
  • Graduating senior standing
  • BUS 312 is a prerequisite for business majors

Schedule of Classes

Spring 2026

Class Number Location Day Time
13409 BB1103 We 7:00pm-9:45pm
13589 BB1133 Th 11:30am-12:45pm
13628 BB1133 Tu 11:30am-12:45pm
13722 BB1133 MoWe 2:30pm-3:45pm
13723 BB1133 TuTh 10:00am-11:15am

Fall 2025

Class Number Location Day Time
13418 BB1133 Th 11:30am-12:45pm
13434 BB1133 MoWe 2:30pm-3:45pm
13435 BB1133 Tu 11:30am-12:45pm
13482 BB1103 We 7:00pm-9:45pm
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