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Integrated Marketing Communications

California State University Northridge
Los Angeles , United States
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Degree
Courses
Major
Advertising | Digital Marketing | Marketing
Area of study
Business and Administration
Course Language
English
Intakes
Program start dateApplication deadline
2025-09-01-
2026-03-01-
About Program

Program Overview

Marketing Program

The Marketing program is a critical component of the business curriculum, focusing on the fundamentals of marketing and its various aspects.


Course: MKT 440. Integrated Marketing Communications

Description

Marketing communications are a critical component of the marketing mix. This course covers the fundamentals of advertising, promotion, and other aspects of integrated marketing communications as these relate to conceptualizing, designing, and implementing product and brand promotional campaigns.


Topics

  • Branding
    • Segmentation, targeting and positioning
    • Persuasion
    • Ad messages and appeals
    • Digital and traditional advertising media
    • Consumer sales promotions
    • Public relations
    • Endorsers and sponsorships

Prerequisites

  • MKT 304
  • BUS 312 is a prerequisite for business majors

Schedule of Classes

Spring-2026

Class Number Location Day Time
13488 BB1133 MoWe 1:00pm-2:15pm
20253 BB1133 TuTh 8:30am-9:45am

Fall-2025

Class Number Location Day Time
13352 BB1127 TuTh 1:00pm-2:15pm
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