Program Overview

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Business Administration/Marketing Option (2025-Present)

The Business Administration/Marketing Option is a 4-year degree program designed to provide students with a comprehensive education in business administration and marketing.

Program Overview

This program applies to the 2025 catalog year and is offered by the David Nazarian College of Business and Economics.

Year 1: 1st Semester

The following courses are required:

• MATH 103 or MATH 150A or MATH 255A (meets GE Basic Skills: Area 2 Lower Division Mathematical Concepts and Quantitative Reasoning) | 3-5 units
• MATH 103L (if required) | 0-1 unit
• GE Basic Skills: Area 1C Oral Communication | 3 units
• GE Basic Skills: Area 1A English Composition (Written Communication) | 3 units
• GE Area 3A Arts | 3 units
• GE CSUN Section F Comparative Cultural Studies | 3 units Total | 15-17 units

Year 1: 2nd Semester

The following courses are required:

• ENGL 205 | 3 units
• IS 212 (meets CARQ Lifelong Learning Campus Requirement and IC) | 3 units
• SOM 120 or MATH 140 or MATH 140BUS | 3-4 units
• GE Basic Skills: Area 1B Critical Thinking | 3 units
• Elective | 2-3 units Total | 15 units

Year 2: 1st Semester

The following courses are required:

• ACCT 220 | 3 units
• ECON 160 (meets GE Area 4 Social and Behavioral Sciences) | 3 units
• GE Area 5A Physical Science or GE Area 5B Biological Science | 3 units
• GE Area 5C Science Laboratory Activity | 1 unit
• CARQ American History Campus Requirement | 3 units
• Elective | 2 units Total | 15 units

Year 2: 2nd Semester

The following courses are required:

• ACCT 230 | 3 units
• BLAW 280 | 3 units
• ECON 161 (meets GE Area 4 Social and Behavioral Sciences) | 3 units
• GE Area 5A Physical Science or GE Area 5B Biological Science (select from GE subarea not previously completed) | 3 units
• GE Area 4A and Area 4B Constitution of the United States and California State and Local Government | 3 units Total | 15 units

Year 3: 1st Semester

The following courses are required:

• BUS 312 | 3 units
• FIN 303 (meets GE Upper Division Area 2 Mathematical Concepts and Quantitative Reasoning) | 3 units
• MGT 360 | 3 units
• MKT 304 | 3 units
• Elective | 3 units Total | 15 units

Year 3: 2nd Semester

The following courses are required:

• MKT 346 | 3 units
• MKT 348 | 3 units
• SOM 306 | 3 units
• Marketing Elective: MKT 350, MKT 356, MKT 440, MKT 441, MKT 442, MKT 443, MKT 445, MKT 447, MKT 448, MKT 459, PHIL 305 | 3 units
• GE Upper Division CSUN Section F Comparative Cultural Studies | 3 units Total | 15 units

Year 4: 1st Semester

The following courses are required:

• Experiential Requirement: MKT 498A and MKT 498B, or BUS 491CS (units do not double count in the Marketing elective requirement) | 3 units
• Marketing Electives: MKT 350, MKT 356, MKT 440, MKT 441, MKT 442, MKT 443, MKT 445, MKT 447, MKT 448, MKT 459, PHIL 305 | 6 units
• GE Upper Division Area 3B Humanities | 3 units
• Elective | 3 units Total | 15 units

Year 4: 2nd Semester

The following courses are required:

• BUS 497A or BUS 497B | 3 units
• MKT 449 | 3 units
• Marketing Elective: BANA 310, BANA 430, BLAW 430, BLAW 450, BUS 491CS, MKT 350, MKT 356, MKT 440, MKT 441, MKT 442 or SCM 442, MKT 443, MKT 445, MKT 447, MKT 452, MKT 453 or SCM 447, MKT 448, MKT 459, MKT 498B, MKT 499A-C, PHIL 305, SOM 307 | 2-3 units
• Electives | 6-7 units Total | 15 units MINIMUM OVERALL TOTAL UNITS | 120 units

Additional Requirements

One course for the degree must have an Ethnic Studies/ES designation. *MKT 498A-B corequisites fulfill the experiential requirement. An additional MKT 498B may be completed for 2 units of Marketing electives.