Program Overview

Introduction to Sports Communication

The Bachelor of Arts degree in Sports Communication prepares graduates for emerging career paths in the sports industry, merging foundational communication skills with other areas such as sports sales and marketing, media relations, video editing, and social media analytics and management.

Program Areas

The Sports Communication BA offers concentrations in:

• Sports Journalism
• Sports Promotion and Publicity
• Sports and Society Each concentration enables students to develop oral, written, and visual communication skills to research, design, present, and evaluate messages across a variety of platforms, including social media and digital communication technologies, all while analyzing the economic and societal impact of the sports industry.

Concentrations

Sports Journalism Concentration

Sports Promotion and Publicity Concentration

Sports and Society Concentration

Combined Degree Programs

Students pursuing a BA in Sports Communication also have the opportunity to apply for the combined bachelor's + master's degree program, completing coursework at an accelerated pace, saving time and money. High-achieving first-year students can choose to complete the combined bachelor's + juris doctor (JD) program to earn a bachelor's degree and law degree in a total of six years.

Career Outcomes

93% of College of Communication bachelor's degree recipients were employed, continuing their education, or pursuing other goals within six months of graduation.