Program Overview

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Marketing Honors (BSB)

The Marketing Honors program, also known as Integrated Marketing Education (IME), offers a select group of undergraduate students a hands-on opportunity to develop skills in marketing management while interacting with a Chicago area business. The program's real-world focus is an outgrowth of DePaul's strong links to the Chicago business community.

Program Requirements

• Business Core Requirements: 60 quarter hours
• Liberal Studies Requirements: 72 quarter hours
• Major Requirements: 38 quarter hours
• Open Electives: 22 quarter hours
• Total hours required: 192

Learning Outcomes

Core Outcomes

Students will be able to:

• Use analytical and reflective skills in decision-making.
• Communicate effectively both orally and in writing.
• Recognize legal and ethical issues confronting them.
• Contribute to the performance of a group within a business setting.
• Know the differences among global economies, institutions, business practices, and cultures.
• Acquire knowledge of the functional areas of business and the interrelationships among the functional areas within a business.

Program Specific Outcomes

Students will be able to:

• Create a value proposition.
• Distinguish features and benefits of products and services.
• Describe how external factors and demographic change affect demand for products and services.
• Identify marketing problems and develop appropriate solutions by collecting, analyzing, and interpreting data.
• Create a marketing plan.
• Use marketing methodologies/tools to make strategic decisions.

College Core Requirements

Business Core Requirements

All undergraduate students in the Driehaus College of Business complete foundational courses in the areas of accountancy, economics, finance, management, and marketing. The core curriculum also includes courses that emphasize the increasingly quantitative and technological nature of business, the importance of the entrepreneurial mindset, and how students can use their business education to address important social challenges.

Course Requirements

For a student to complete the Bachelor of Science in Business, the following Business Core courses totaling at least 60.0 hours are required:

• ACC 101: Introduction to Accounting I
• ACC 102: Introduction to Accounting II
• BUS 101: Introduction to Driehaus: Business Fundamentals and the Entrepreneurial Mindset
• BUS 102: Business Analytics
• BUS 103: Business for Social Good
• ECO 105: Principles of Microeconomics
• ECO 106: Principles of Macroeconomics
• FIN 310: Introduction to Finance
• MAT 137: Business Statistics
• MGT 300: Principles of Management
• MGT 301: Principles of Operations Management
• MKT 301: Principles of Marketing
• Business Technology: Select one of the following - BUS 202: Business Technology, CSC 241: Introduction to Computer Science I, or MIS 360: Systems Analysis and Design
• Business Communication: Select one of the following - MKT 276: Effective Business Communication, or CMNS 201: Business and Professional Communication
• Global Business Perspective: Select one of the following - various courses listed

Business Ethics

All undergraduate students in the Driehaus College of Business complete a course in Business Ethics. It is recommended students take MGT 248 or PHL 248 in Philosophical Inquiry or MGT 228 or REL 228 in Religious Dimensions in the Liberal Studies Program (or University Honors Program) Requirements.

Second Majors and Minors

The addition of a second major or minor may affect the Business Core classes required for a student. Meet with an academic advisor to confirm requirements.

Liberal Studies Requirements

Honors program requirements can be found in the individual Colleges & Schools section of the University Catalog. Select the appropriate college or school, followed by Undergraduate Academics and scroll down.

Plan of Study Grid

• First Year: Chicago Quarter, Focal Point, Writing
• Sophomore Year: Race, Power, and Resistance
• Junior Year: Experiential Learning
• Senior Year: Capstone

Learning Domains

• Arts and Literature (AL): 3 courses required
• Historical Inquiry (HI): 2 courses required
• Math and Computing (MC): Not required
• Philosophical Inquiry (PI): 2 courses required
• Religious Dimensions (RD): 2 courses required
• Scientific Inquiry (SI): 1 lab course required
• Social, Cultural, and Behavioral Inquiry (SCBI): 1 course required

Major Requirements

Course Requirements

In addition to MKT 301, a student majoring in Integrated Marketing Education (IME), Honors Marketing is required to complete the following courses totaling at least 38.0 hours plus 4.0 hours to be shared with Business Core (42.0 hours total):

• MKT 250: Navigating Marketing Careers
• MKT 276: Effective Business Communication
• MKT 310: Consumer Behavior
• MKT 356: Marketing Analysis and Planning
• MKT 357: Management of Marketing
• MKT 358: Marketing in a Global Environment
• MKT 393: Marketing Internship
• Select two electives from the list of available Marketing courses

Business Communication Requirement

MKT 276 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.

Second Marketing Concentration

A student majoring in Marketing may have more than one Marketing concentration.

Open Electives

Open elective credit (22.0 hours) is also required to meet the minimum graduation requirement of 192 hours.

Global Business Perspective

If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required.

Experiential Learning

MKT 393 is required in the Marketing Honors/IME major. Consult with an academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.