Program Overview

Integrated Marketing Education (Honors Marketing Program)

The Integrated Marketing Education (IME) program, offered by the Driehaus College of Business, provides a select group of undergraduate students with a hands-on opportunity to develop skills in marketing management while interacting with a Chicago-area business.

Program Overview

If selected, students will join an exclusive cohort of approximately 30 students to participate in the year-long program with three professors dedicated to aiding them through one-on-one career guidance.

Industry Connections

Instead of a series of classes that address a single marketing function, the IME cohort consults with different clients each quarter that address marketing issues in the way that managers are likely to encounter them. Students will leave the program with three diverse consulting projects in their portfolio that span from B2B to international marketing.

Testimonials

Graduates and clients of the IME program have praised its effectiveness, with one former client stating, "The program delivered tailored results that are still being used to this day across our multiple brands." Alumni have also noted that the program helped them build confidence and prepare for their careers, with one graduate saying, "A big reason I'm in my current role is due to IME connections."

Career Outcomes

Graduates of the IME program have gone on to work at prominent companies, including:

• Pepsi
• Motorola
• Frito Lay
• Edleman
• United Airlines
• IBM
• Tesla
• LinkedIn
• Airbnb
• Nielsen
• IRI
• IPSOS
• Unilever
• Microsoft
• Facebook

Admission Criteria

IME students are selected on a competitive basis, with evaluation based on:

• An interview
• A writing sample
• Performance in previous marketing and other coursework Classes are limited in size and offered only once per year. Admission is by application and interview, with application deadlines being May 1.